Handmade cosmetics retailer Lush has made its first move into m-commerce with the launch of an iOS app that lets shoppers browse products based on their scent or mood.
The app has been designed to capture the sense-tweaking nature of the retail offering by letting users browse through scent and feel categories, each displayed using rich imagery colours and styles.
Marked clearly beside each product is a full list of the ingredients used, accompanied with high-res photography and video.
The company worked with digital product studio Ustwo to create the app.
Adam Goswell, Lush digital product owner, said: “Working in such close collaboration with ustwo gave us the opportunity to create something really great together, that benefits from ustwo’s experience in delivering great mobile experiences coupled with the brand knowledge and design/creative input from Lush - it made for a formidable team.”
Dev Morgan, ustwo lead designer, added: “Organising so much varied content for mobile was a challenge. Using the processing power of native code to incorporate cues from the current website allowed us to do more and show more."
The pair will look to expand the mobile app across Lush’s international markets in the coming year.