US Ad of the Week: Coke Zero 'Drinkable Billboard'
Sports fans were greeted with Coke Zero’s 23,000-pound, 26-by-36 foot drinkable billboard earlier this month at the March Madness Music Festival in Indianapolis’s White River State Park, which has been voted by US Creative Department readers as Ad of the Week.
Created by Ogilvy & Mather New York, the billboard was about the same height as two-and-a-half basketball hoops.
It dispensed Coke Zero from a massive contour bottle through 4,500 feet of straw tubing that spelled out ‘Taste It’ before reaching the free sampling station on the ground.
IMG LIVE and Specialized Mobile Exhibits also collaborated on the billboard.
If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.
Agency: Ogilvy & Mather New York, IMG LIVE, Specialized Mobile Exhibits
Agency Website: http://www.ogilvy.com
CCO/East Coast: Chris Garbutt
Chief Creative Officer: Corinna Falusi
Creative Directors: Milton Correa & Jones Krahl
Associate Creative Director: Abe Baginsky
Senior Art Directors: Andreas Hoff & João Paz
Additional Credits: Executive Group Director: Nicole Pinochet
Account Supervisor: Marissa Guerra
Account Executive: Tania Zorrilla
Executive Producer: Ami Moore