The Drum Awards Festival - Design and Metaverse

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US Ad of the Week: Coke Zero 'Drinkable Billboard'


By Minda Smiley | Reporter

April 15, 2015 | 2 min read

Sports fans were greeted with Coke Zero’s 23,000-pound, 26-by-36 foot drinkable billboard earlier this month at the March Madness Music Festival in Indianapolis’s White River State Park, which has been voted by US Creative Department readers as Ad of the Week.

Created by Ogilvy & Mather New York, the billboard was about the same height as two-and-a-half basketball hoops.

It dispensed Coke Zero from a massive contour bottle through 4,500 feet of straw tubing that spelled out ‘Taste It’ before reaching the free sampling station on the ground.

IMG LIVE and Specialized Mobile Exhibits also collaborated on the billboard.

If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.

Agency: Ogilvy & Mather New York, IMG LIVE, Specialized Mobile Exhibits

Agency Website:

CCO/East Coast: Chris Garbutt

Chief Creative Officer: Corinna Falusi

Creative Directors: Milton Correa & Jones Krahl

Associate Creative Director: Abe Baginsky

Senior Art Directors: Andreas Hoff & João Paz

Additional Credits: Executive Group Director: Nicole Pinochet

Account Supervisor: Marissa Guerra

Account Executive: Tania Zorrilla

Executive Producer: Ami Moore

Design: Bossa


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