West Elm has awarded creative duties to New York-based Droga5.
This marks the first time the furnishing retailer has worked with a full-service creative agency.
“For the past five years at West Elm we’ve been focused on embedding an impact sourcing model into our business, successfully combining performance with purpose, making conscious choices that contribute to big, positive impact on people, communities and the environment,” said West Elm’s president Jim Brett.
“We’re thrilled to be working with Droga5 to communicate the West Elm story on a larger scale, and empower customers to participate in a retail model for social change.”
Work resulting from the partnership is set to launch this fall, though specifics about content are yet to be determined.