16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Sussex Police ad blasted for blaming women for sexual assaults

A sexual assault crackdown launched by Sussex Police has come unstuck after observers pointed out that a campaign poster designed to raise awareness of the issue implied women were to blame for such crimes rather than male perpetrators.

Depicting two smiling women on a night out the ad asked ’Which one of your mates is most vulnerable on a night out?’ before adding, ‘The one you leave behind.’

The advice continues with the force stating: “Many sexual assaults could be prevented. Stick together and don’t let your friend leave with a stranger or go off on their own.”

Amongst those to criticise the campaign was Sarah Green from the End Violence Against Women Coalition, who said: “We need to get beyond police campaigns giving instructions to women on how to behave to be safe. We need to talk to those who may perpetrate rape and deter them.”

Responding to the criticism Sussex police chief inspector Katy Woolford, said: “Rape is never a victim’s fault, but as with all crimes we can reduce the number of victims in several ways.

“We would be failing in our response if, as with any other crime, we did not recognise that there are victims and urge them to take steps to minimise risks and help safeguard others from becoming victims.”

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.