Virgin Atlantic has rolled out a new campaign directed towards the US market called ‘Business is an Adventure’ in an effort to encourage and inspire international business travelers.
With both out-of-home and digital elements, the campaign will take over key transit hubs including New York City’s massive Fulton Street subway station.
The campaign is aimed towards those who view their career as an exciting journey, with messages including ‘Business is an adventure. Make it epic’ and ‘Business is an adventure. Pack for glory.’
Simon Bradley, vice president of marketing, Virgin Atlantic North America, said: “This campaign, which builds on our global platform ‘Let it Fly,’ takes inspiration from the excitement and buzz people feel when they are on a business trip and highlights how the Virgin Atlantic experience can enable them to be at their best – whether they are gearing up for a big presentation or coming home after a successful meeting.”
The work is the first to come out of the airline’s agency of record, Figliulo&Partners, whose other clients include Sprint and NBCUniversal. The media buy is being handled by OMD Worldwide, Virgin Atlantic’s agency partner.
See the Fulton Street station ads below: