Ad of the Day: Honda - Endless Road
Honda has laid claim to the world’s first ‘never-ending’ YouTube clip with this smart little number for the CR-V.
Directed by Chris Palmer of Gorgeous with a helping hand from digital production company MediaMonks and set designers from The Magic Camera Company, the spot follows up the Gold Lion winning ‘Illusions’ ad from 2013.
Created by mcgarrybowen the full ‘The Endless Road’ campaign, which includes print, outdoor and digital display activity, promotes the constant engine, design and technology improvements Honda is making.
Agency: mcgarrybowen, London
Executive Creative Directors: Angus Macadam, Paul Jordan
Creative Team: Charlotte Watmough, Holly Fallows
Planner: Michael McCourt
Agency Producer: Sian Parker
Business Director: Alice Tendler
Film Production: Gorgeous
Director: Chris Palmer
Executive Producer: Rupert Smythe
Editor: Scot Crane
Postproduction: Glassworks; FaTiBoo
Flame: Lewis Saunders
Creative Director (3-D): Jordi Bares @ Glassworks
Colorist: Seamus O'Kane @ The Mill
Digital Production: MediaMonks
Executive Producer: Wouter Smit
Producer: Rodrigo Alberini
Creative Directors: Jon Biggs, Alex Danklof
Project Manager: Sylvia van der Leen
Audio Production: Munzie Thind @ Grand Central
Music: Twisted Nerve Main Theme
Composer, Arranger: Bernard Herrmann
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