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Kees Kruythoff

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founder & executive chairman

Ad of the Day: Honda - Endless Road

Honda has laid claim to the world’s first ‘never-ending’ YouTube clip with this smart little number for the CR-V.

Directed by Chris Palmer of Gorgeous with a helping hand from digital production company MediaMonks and set designers from The Magic Camera Company, the spot follows up the Gold Lion winning ‘Illusions’ ad from 2013.

Created by mcgarrybowen the full ‘The Endless Road’ campaign, which includes print, outdoor and digital display activity, promotes the constant engine, design and technology improvements Honda is making.

Agency: mcgarrybowen, London

Executive Creative Directors: Angus Macadam, Paul Jordan

Creative Team: Charlotte Watmough, Holly Fallows

Planner: Michael McCourt

Agency Producer: Sian Parker

Business Director: Alice Tendler

Film Production: Gorgeous

Director: Chris Palmer

Executive Producer: Rupert Smythe

Editor: Scot Crane

Postproduction: Glassworks; FaTiBoo

Flame: Lewis Saunders

Creative Director (3-D): Jordi Bares @ Glassworks

Colorist: Seamus O'Kane @ The Mill

Digital Production: MediaMonks

Executive Producer: Wouter Smit

Producer: Rodrigo Alberini

Creative Directors: Jon Biggs, Alex Danklof

Project Manager: Sylvia van der Leen

Audio Production: Munzie Thind @ Grand Central

Music: Twisted Nerve Main Theme

Composer, Arranger: Bernard Herrmann