EasyJet has launched two multimillion-pound campaigns to showcase its mobile boarding technology and allocated seating functionality.
Created by VCCP two TV ads form a central part of the campaign and focus on how the airline is introducing new innovations to make travel easier for its customers.
The first ad highlights the mobile boarding technology available to passengers through EasyJet’s app, which eliminates paper boarding passes at check-in.
A second ad featuring dinosaur models from the National History Museum reminds customers that they will ‘avoid the stampede’ at the boarding gate with easyJet thanks to allocated seating as standard. Filmed using stop-frame animation, the ad took 288 hours to film.
Peter Duffy, marketing director for EasyJet, said: “Customers are interacting with us increasingly through mobile and specifically our app and we are continuing to incorporate features that add value to put information literally into their hands. We want to continue to lead the way in pioneering technology and innovation."
In addition to TV advertising, video on demand, cinema, digital and social support the campaign, which will span eight countries across Europe. The campaign kicks off in the UK and features voiceovers by actor Hugh Laurie.