Creative Department 1 April Winners featuring RKCR\Y&R, Ogilvy & Mather Paris, Deutsch New York and AIS
The winners of the latest Creative Department have been revealed in the 1 April issue of The Drum.
Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and our chosen creative director Tim Mellors, creative partner, at Pointblank Productions.
Creative Director's Choice: RKCR/Y&R: Marks & Spencer 'Mother's Day'
Tim Mellors, creative partner, Pointblank Productions: You don’t need to gild a lily and M&S has taken that literally, showing its Mother’s Day flowers au naturel in luscious ripe close up. The roses look proudly pristine , the orchids shyly delicate and every ranunculus is bustling with colourful self-importance. It’s not an award scooper but it’s another brick in a cleverly built campaign that combines sharp editing with bright catchy music. The fact that they don’t mess about and tell you straight up a bunch costs a fiver sums up this ad – it sells.
Creative Director: Mark Roalfe
Art Director: Chris Hodgkiss
Copywriter: Pip Bishop
Additional Credits: Board Account Director: Anna Crabtree
Account Manager: Eileen Cosgrove-Moloney
Agency Producer: Alex Shillingford
Director/Production Co: Michael Roulier, Phillipe Lhomme – Food Film
Producer: Francesca O’Brien – Food Film
Editor: Bruno Herlin – Food Film, Bruce Townend – The Quarry
Post Production – MPC (Paul Brand – Producer, Marcus Moffat – Flame Operator)
Sound Design: Parv Thind – Wave
Typographer: Tivy Jones
DOP: Michael Roulier
UK Readers' Favourite: Ogilvy & Mather Paris: Coca-Cola 'The tale of contour'
Ogilvy & Mather Paris has created one of 14 films celebrating the legacy of the Coca-Cola glass bottle as the soft drinks giant kicks off a global campaign to celebrate its world famous package design. The creative tells the tale of the distinctive bottle, as narrated by a big brother and younger sibling, with the bottle obtaining its features and curves as it travels through distant lands.
Director General: Philip Heimann
Executive Creative Director: Baptiste Clinet
Creative Director: Nicolas Lautier
Art Director: Clara Noguier
Copywriter: Oliver Le Lostec
Additional Credits: Strategic Director: Hadi Zabad
TV Producer: Oliver Mordacq
Image/Sound Post Producer: Evelyne Callot
Business Director: Ben Messiaen
Account Supervisor: Isabel Schnell
Account Executive: Nicolas Boivin
Production Company: Passion Pictures (Paris)
Executive Producer: Marc Bodin Joyeux
Director: Jon Saunders
Cinematographer (DoP): Stephane Vallet
Line Producer: Chrystelle Mallet
Animation Producer: Emilie Walmsley
Music Company: Stimmung
Executive Producer: Ceinwyn Clark
Composer/Arranger: Robert Miller
US Readers' Favourite: Deutsch New York: Jägermeister ‘56 Parts. Best as One.’
Deutsch NY has worked with Jägermeister on the liquor brand’s newest campaign ‘56 Parts. Best as One’ which alludes to the 56 top secret ingredients found in the drink. Featuring the work of three artists (Olivia Knapp, Yeahhh! Studios and DKNG Studios) the campaign illustrates Jägermeister’s ‘three pillars’ – heritage, ingredients and process.
Chief Creative Officer: Kerry Keenan
Executive Creative Director: Menno Kluin
Associate Creative Director: Sean Lee, Luke Hughett
Art Director: Katrina Mustakas
Copywriter: Brian Alexander
Additional Credits: Design & Typography: Juan Carlos Pagan, Brian Gartside
Interactive Design Director: Aliza Adam
Interactive Designer: Alex Miller
Experience Design: Anna Farrell
Art Buyer: Ali Asplund
Director of Creative Operations: John Bongiovanni
Senior Studio Artist: Tom Eberhart
Retouching: James Cullinane
Director of Integrated Production: Joe Calabrese
Director of Digital Production: Suzanne Molinaro
Digital Producers: Josh Deitel & Katie Miller
Digital Developer: Patrick Batey
Senior Motion Designer: Matthew Severin
Motion Designers: John McLaughlin, Aaron Epstein
Director of Photography: Owen Levelle
Producer: Joe Pernice
Print Producer: Melissa Betancur
Editors: Bryan Reisberg, Chris Pensiero Asst.
Editor: Drew Bolton
Senior Project Manager: Marea Grossman
Production Company: Remote Control Productions,
NY Photographer: Andrew Myers, Adam Coleman (BTS)
Photo Assistant: Scott Burry, Landon Speers
Digital Tech: Adrien Potier
Fabrication Company: Bednark Studios, Brooklyn NY
Artists: Olivia Knapp, DKNG Studios, Yeaaah! Studio
Additional Deutsch Credits: EVP, Group Account Director: Talia Handler
Account Director: Kristen Rincavage
Account Director: Michelle Ziff
Sponsor's Choce: AIS: Skoda ‘Skoda Fabia Attention Test’
Jada Balster, marketing director, EMEA, Workfront: Do you remember the last time that that you saw an advert and then immediately wanted to watch it again? No, me neither. Until today. Not only did I want to watch this again, I also wanted to show everyone in the office, all of whom had a similar reaction to me ‘wow’, ‘no way’ ‘what?!’ you get the drift... From the very beginning the advert invites you to participate and although you then spend around 40 seconds wondering what is going on, the final 25 are worth the wait. The new Skoda Fabia is being advertised as ‘attention-stealing’ – well, my office have been talking about it for the last 15 minutes, so job well done AIS!
Art Director: Jay Packham
Copywriter: Ian Cochran
Director: Luke Bellis
Additional Credits: Producer: Ben Sullivan
Production Manager: Carmen Siu
Production Company: MindsEye
1st AD: Jonathan Sidwell
Director of Photography: Dan Stafford-Clark
Gaffer: Stefan Mitchell
DIT: Nelson Oliver
Art Department: Hayley Macdonald
Art Assistant: Ruth Pickard
Postproduction: Tundra
Head of Post: Espen Haslene
Work from JWT London, Rapp, WCRS, Droga5 and AMV BBDO also featured in the 1 April Creative Department. The full issue is available to purchase from The Drum Store.