Creative Department 1 April Winners featuring RKCR\Y&R, Ogilvy & Mather Paris, Deutsch New York and AIS

The winners of the latest Creative Department have been revealed in the 1 April issue of The Drum.

Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and our chosen creative director Tim Mellors, creative partner, at Pointblank Productions.

Creative Director's Choice: RKCR/Y&R: Marks & Spencer 'Mother's Day'

Tim Mellors, creative partner, Pointblank Productions: You don’t need to gild a lily and M&S has taken that literally, showing its Mother’s Day flowers au naturel in luscious ripe close up. The roses look proudly pristine , the orchids shyly delicate and every ranunculus is bustling with colourful self-importance. It’s not an award scooper but it’s another brick in a cleverly built campaign that combines sharp editing with bright catchy music. The fact that they don’t mess about and tell you straight up a bunch costs a fiver sums up this ad – it sells.

Creative Director: Mark Roalfe

Art Director: Chris Hodgkiss

Copywriter: Pip Bishop

Additional Credits: Board Account Director: Anna Crabtree

Account Manager: Eileen Cosgrove-Moloney

Agency Producer: Alex Shillingford

Director/Production Co: Michael Roulier, Phillipe Lhomme – Food Film

Producer: Francesca O’Brien – Food Film

Editor: Bruno Herlin – Food Film, Bruce Townend – The Quarry

Post Production – MPC (Paul Brand – Producer, Marcus Moffat – Flame Operator)

Sound Design: Parv Thind – Wave

Typographer: Tivy Jones

DOP: Michael Roulier

UK Readers' Favourite: Ogilvy & Mather Paris: Coca-Cola 'The tale of contour'

Ogilvy & Mather Paris has created one of 14 films celebrating the legacy of the Coca-Cola glass bottle as the soft drinks giant kicks off a global campaign to celebrate its world famous package design. The creative tells the tale of the distinctive bottle, as narrated by a big brother and younger sibling, with the bottle obtaining its features and curves as it travels through distant lands.

Director General: Philip Heimann

Executive Creative Director: Baptiste Clinet

Creative Director: Nicolas Lautier

Art Director: Clara Noguier

Copywriter: Oliver Le Lostec

Additional Credits: Strategic Director: Hadi Zabad

TV Producer: Oliver Mordacq

Image/Sound Post Producer: Evelyne Callot

Business Director: Ben Messiaen

Account Supervisor: Isabel Schnell

Account Executive: Nicolas Boivin

Production Company: Passion Pictures (Paris)

Executive Producer: Marc Bodin Joyeux

Director: Jon Saunders

Cinematographer (DoP): Stephane Vallet

Line Producer: Chrystelle Mallet

Animation Producer: Emilie Walmsley

Music Company: Stimmung

Executive Producer: Ceinwyn Clark

Composer/Arranger: Robert Miller

US Readers' Favourite: Deutsch New York: Jägermeister ‘56 Parts. Best as One.’

Deutsch NY has worked with Jägermeister on the liquor brand’s newest campaign ‘56 Parts. Best as One’ which alludes to the 56 top secret ingredients found in the drink. Featuring the work of three artists (Olivia Knapp, Yeahhh! Studios and DKNG Studios) the campaign illustrates Jägermeister’s ‘three pillars’ – heritage, ingredients and process.

Chief Creative Officer: Kerry Keenan

Executive Creative Director: Menno Kluin

Associate Creative Director: Sean Lee, Luke Hughett

Art Director: Katrina Mustakas

Copywriter: Brian Alexander

Additional Credits: Design & Typography: Juan Carlos Pagan, Brian Gartside

Interactive Design Director: Aliza Adam

Interactive Designer: Alex Miller

Experience Design: Anna Farrell

Art Buyer: Ali Asplund

Director of Creative Operations: John Bongiovanni

Senior Studio Artist: Tom Eberhart

Retouching: James Cullinane

Director of Integrated Production: Joe Calabrese

Director of Digital Production: Suzanne Molinaro

Digital Producers: Josh Deitel & Katie Miller

Digital Developer: Patrick Batey

Senior Motion Designer: Matthew Severin

Motion Designers: John McLaughlin, Aaron Epstein

Director of Photography: Owen Levelle

Producer: Joe Pernice

Print Producer: Melissa Betancur

Editors: Bryan Reisberg, Chris Pensiero Asst.

Editor: Drew Bolton

Senior Project Manager: Marea Grossman

Production Company: Remote Control Productions,

NY Photographer: Andrew Myers, Adam Coleman (BTS)

Photo Assistant: Scott Burry, Landon Speers

Digital Tech: Adrien Potier

Fabrication Company: Bednark Studios, Brooklyn NY

Artists: Olivia Knapp, DKNG Studios, Yeaaah! Studio

Additional Deutsch Credits: EVP, Group Account Director: Talia Handler

Account Director: Kristen Rincavage

Account Director: Michelle Ziff

Sponsor's Choce: AIS: Skoda ‘Skoda Fabia Attention Test’

Jada Balster, marketing director, EMEA, Workfront: Do you remember the last time that that you saw an advert and then immediately wanted to watch it again? No, me neither. Until today. Not only did I want to watch this again, I also wanted to show everyone in the office, all of whom had a similar reaction to me ‘wow’, ‘no way’ ‘what?!’ you get the drift... From the very beginning the advert invites you to participate and although you then spend around 40 seconds wondering what is going on, the final 25 are worth the wait. The new Skoda Fabia is being advertised as ‘attention-stealing’ – well, my office have been talking about it for the last 15 minutes, so job well done AIS!

Art Director: Jay Packham

Copywriter: Ian Cochran

Director: Luke Bellis

Additional Credits: Producer: Ben Sullivan

Production Manager: Carmen Siu

Production Company: MindsEye

1st AD: Jonathan Sidwell

Director of Photography: Dan Stafford-Clark

Gaffer: Stefan Mitchell

DIT: Nelson Oliver

Art Department: Hayley Macdonald

Art Assistant: Ruth Pickard

Postproduction: Tundra

Head of Post: Espen Haslene

Work from JWT London, Rapp, WCRS, Droga5 and AMV BBDO also featured in the 1 April Creative Department. The full issue is available to purchase from The Drum Store.

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