Creative Department - Easter Special: Aldi, Lindt, Marks & Spencer, Mr Kipling & more
Happy days, the Easter Bank Holiday weekend is here once again.
But before you fire up the out-of-office and crack open the Easter Eggs take a look at some of the Easter-themed campaigns and projects released to celebrate the holiday.
We have chocolate, chicks, roast dinners and bunnies of both the edible and non-edible kind...
The Co-operative Food
Brand: The Co-operative Food
Title(s): Easter made easy
Agency: Leo Burnett London
The campaign, created by Leo Burnett London, shows a young lad going on an Easter errand for his Mum to the shops. After a wonderfully liberating, but way too short bike ride, the lad arrives at the local Co-op…to find a girl exiting the shop, also on an errand. They both acknowledge each other, as if this is a regular occurrence, merely saying out loud the products they've come for. 'Hot cross buns' he says…to which she replies 'Mint sauce', emphasising the range of products the Co-op has to help this Easter.
The idea emphasises how close The Co-op is - there are over 3400 in the UK, more than any other supermarket - with a shop in every postal area and is the convenience retailer of choice.
Title(s): Favourite Things
Agency: McCann Manchester
Aldi's £2.5m Easter TV campaign promotes the UK's 'Favourite Things', from hot cross buns to The Sound of Music film.
The advert features a contemporary cover of The Sound of Music’s ‘My Favourite Things’ recorded by British artist, Jade Williams, and largely pushes Aldi's premium range Specially Selected, which has enjoyed a 63.8 per cent year-on-year growth in sales, as the number of middle-class shoppers at the retailer continues to increase.
Brand: Tesco Finest
Title(s): Tesco Finest Easter Eggs packaging update
Agency: Parker Williams
Tesco has introduced a range of Tesco Finest Easter Eggs with packaging by Parker Williams as it looks to stand out in the "over populated" market.
The branding and packaging design agency has developed designs for both Tesco's modern and vintage product variants, using brighter colours for the modern range and a softer colour palette for the vintage.
Title(s): Lindt Gold Bunny
Title(s): Debut chocolate range
Agency: Casa Rex
Casa Rex, the multi-awarded international design consultancy with offices in São Paulo and London, has developed the visual identity and packaging for CbyB, the first range of chocolates by Brigaderia, the Brazilian confectionary boutique specialising in brigadeiro sweets. Comprised of chocolate truffles, chocolate bars, and dragées, the CbyB product line launched in March 2015, and is available in all of Brigaderia’s stores across Brazil.
Brand: Lidl UK
Title(s): The Little Pub
With two successful #LidlSurprises campaigns demonstrating the quality of Lidl’s food, Easter was a new opportunity to surprise the public with the remarkable prices Lidl has to offer. We invited friends and families to try a seasonal menu at a local pub, asking them to pay what they thought their food and drink was worth. When they received the difference from the Lidl price in change, their baffled and enthusiastic faces prove that food of this quality, at these prices, is definitely worth getting excited about.
Marks & Spencer
Brand: Marks & Spencer
Title(s): Adventures in
Marks & Spencer has launched a new campaign for Easter showcasing its wide range of delectable seasonal food, from luxury chocolate rabbits to hot cross buns.
The campaign, created by Rainey Kelly Campbell Roalfe/Y&R, will launch across TV, online, print and social media from Thursday 26 March. The campaign features three TV and online ads focusing on different types of food in the M&S Easter range.
The first ad features a variety of sumptuous chocolate treats including eggs, rabbits and cakes. Another spot focuses on M&S’s special offer of one third off the price of all of its Easter roasts, and the final ad showcases M&S’s celebrated range of hot cross buns.
The ads are part of the ongoing M&S “Adventures In” campaign and are shot in the campaign’s distinctive style.
Title(s): Make your Easter taste amazing
Title(s): Easter chicks and bunnies
Odeon invited Easter chicks and bunnies for a date at its Leicester Square branch with animal expert Debbie Connolly analysing their reactions to the Easter holidays biggest blockbusters - The Spongebob Movie: Sponge Out of Water, Cinderella, Fast & Furious 7, Big Hero 6 and The Divergent Seris: Insurgent.
The results found the likes of The SpongeBob Movie: Sponge Out of Water, Home and Big Hero 6 to be the most enjoyable films for the animals - who were found to react well to films with bright colours, fun and jovial soundtracks & films without particularly loud or sharp noises.
Odeon commercial director, Andy Edge, said "Odeon has been entertaining the nation for nearly 85 years so with Easter around the corner, we wanted to test the new blockbuster releases on the nations' favourite Easter animals too. We're really excited about the new films available this Easter and it's been interesting to see how our team of flappable and fluffy critics reacted to the latest blockbusters."
Brand: Mr Kipling
Title(s): Iconic Cakes - Easter
Agency: J. Walter Thompson
Title(s): Live Well For Less
Agency: AMV BBDO
Title(s): Easter Bunny
Aquafresh's Easter offering features a familiar red, white and blue striped superhero helping to defend families’ teeth against the unexpected and expected sugars found in our favourite Easter treats.
Captain Aquafresh, the caped crusader whose goal is to help keep mouths healthy, takes on a chocolate bunny in the advert and reassures parents that the whole family can tuck into their favourite Easter sweets and chocolate, as long as they do it sensibly.
Currys PC World
Brand: Currys PC World
Title(s): Treat yourself this Easter
Agency: AMV BBDO
Currys PC World have turned their products into chocolate to entice customers online and in store this Easter weekend, and treat themselves to great value tech.
The OOH campaign shows three products, a washing machine, coffee maker and camera made out of chocolate and wrapped in tin foil.
Title(s): Easter Egg Hunt
Nisa has once again embraced the festivities by launching an Easter egg hunt on its consumer website.
The hunt will run over six days with an Easter egg hidden on different areas of the website throughout the period. The position of the egg will change each day to encourage visitors to explore all areas of Nisa’s new website.
Once the egg is found visitors are able to fill out a form with the chance to win Cadbury’s goodies, with up to 50 available each day. The activity began on Tuesday 31 March and will end on Easter Sunday giving away large Cadbury Caramel Easter eggs.
The activity will be supported through Nisa’s various social media channels, where visitors can find clues for where the eggs can be found, to really drive engagement with the Nisa brand.