New Bailey, a planned mixed-use development on the banks of River Irwell, has been officially launched with a new website and new marketing collateral created by Cuckoo Design.
The launch follows the acquisition of the City Wharf building, a 1970s office block which will be demolished immediately and make way for the next stage of the scheme. New Bailey is planned as a “high value, high-density” mixed-use development and forms part of the twelve-year £650m Salford Central regeneration scheme that covers over 50 hectares of land in the city. Due for completion in 2018 the project is owned by English Cities Fund (Muse, Legal & General and the HCA) in partnership with Salford City Council.
Cuckoo Design recently completed the design and build of the New Bailey website as well as the delivery of banners, a Z card, invitations and brochures to support the official launch at key industry events. Cuckoo also provided creative consultation on the delivery of a promotional short film and has been closely involved in the naming, research, planning workshops and brand development of the scheme since 2009.
Phil Mayall, development director at English Cities Fund, said: “New Bailey is moving forward at a pace. The marketing collateral produced by Cuckoo will be crucial to the development and provide brand consistency and awareness throughout all activity.”
Phil Rainey, creative director at Cuckoo Design, said: “We are very excited about the launch of New Bailey – this has been a project we have held close to our hearts for the past five years and seeing it come to life is so rewarding. From going live with the website last month, we have already seen a boost in brand awareness and buzz around the development”
Salford-based Cuckoo Design’s client list includes GE Capital, Crowne Plaza, Holiday Inn, Best Western, Freeclaim Solicitors and Cooksmill.