With a shop in every postal area the Co-operative Food has positioned itself as the convenience retailer of choice this Easter.
Created by Leo Burnett London, the seasonal campaign will run until Monday 6 April, with a version continuing after Easter into the school holidays.
Featuring a young lad going on an Easter errand to the shops for his mum, the advert shows how the Co-op is only ever a quick bike ride away. As the boy arrives at the store he meets a young girl, also on an errant, acknowledging each other as if this is a regular occurrence.
The post-Easter edit changes the seasonal products mentioned to reflect typical items parents might need over half term. The campaign spans TV (30 second ‘Easter Errand’, and two 10 second cut-downs), out of home, press and radio.