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Lucky Generals lands former Fabula co-founder Yan Elliott as creative partner

Former Fabula co-founder Yan Elliott has joined Lucky Generals to take on the role of creative partner.

Previously working at agencies including GGT, HHCL, Mother and WCRS Elliott started Fabula with Luke Williamson in 2012, leaving in December 2014.

Of the appointment Lucky Generals co-founder Danny Brooke-Taylor, said: “Yan's a phenomenal talent. Cool, smart, hilarious - and that's just his glasses. We're delighted to have landed him.”

Elliott added: “Since freelancing, I've been bowled over by how much I like it at Lucky Generals. The agency’s potential is huge and I look forward to doing the best work of my career here.”

At Mother, Elliott created the famous ‘Orange Gold Spot’ with Williamson as well as work for Coca-Cola, Super Noodles and Dr Pepper. As joint creative director at WCRS he co-created campaigns for Weetabix, Brylcream and Sky.

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