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Creative Showcase: Featuring M&C Saatchi, AMV BBDO, BrandOpus and more


By Gillian West, Social media manager

March 23, 2015 | 26 min read

Welcome to The Drum Creative Showcase.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (15 April) in the Creative Showcase spread.

Other popular entrants will also be considered for the print edition. Submit your vote before Monday 30 March to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.

M&C Saatchi: Transport for London 'The hare and the tortoise'

Brand: Transport for London (TfL)

Title(s): The hare and the tortoise

Agency: M&C Saatchi

Agency website:

Executive Creative Director: Elspeth Lynn

Creative: Dipesh Mistry, Robert Graves Morris

Additional Credits: Planner/CSU Director: Gaby Bell

Media Agency: MEC

Media Planner: Gavin Laisby

Production Company: Rattling Stick

Producer: Stuart Bentham

Production Manager: Emily Atterton

Director: Sara Dunlop

Audio Post Production: Jungle/LFO Sound

Post Production: Electric Theatre

Published: March 2015

Short Rationale: M&C Saatchi has unveiled an integrated campaign for Transport for London targeting young teenagers aged 11 – 14 to encourage responsible behaviour and persuade them to give their full attention to crossing roads.

The ad centres on two groups of teenagers – one group wearing hare masks and the other with tortoise masks for a fancy dress party – teasing each other from a distance. The hares run through a tunnel, while the tortoises walk slowly in an urban setting. As the film goes on, one of the hares get knocked down by a car ending with both parties taking off their masks revealing their shocked faces. The 60” second spot ends with the strapline ‘Think Slow, when crossing’.

AMV BBDO: The Open University 'Life-Changing Learning'

Brand: The Open University

Title(s): Life-Changing Learning

Agency: AMV BBDO

Agency website:

Creative Director: Tim Riley

Art Director: Colin Jones

Copywriter: Phil Martin

Additional Credits: Agency Planner: Will Whalley

Agency Account Man: Rebecca Tickle, Emily Atkinson, Rob Ronayne, Nora Lorincz

Agency Producer: Suzy Macgregor

Media Agency: Mediacom

Media Planner: Guy Walding

Production Company: Pulse

Director: Nicolas Jack Davies

Production Co Producer: Lucy Kelly

Voice Over: Helen McCrory

Music: ‘Can’t Pretend’ – Tom O’Dell

Published: March 2015

Short Rationale: This is the first major brand campaign AMV has created for The Open University since winning a competitive pitch in 2014. It aims to show the UK that The OU is the home of self-starters, people who should be admired for their willingness to change their lives through hard work.

The campaign, 'Life-changing Learning', encapsulates the impact that The Open University can have on the lives of not just individual students but also of their families, employers, and wider society. By showcasing the qualities it takes to be an OU student, the OU seeks to demonstrate its brand qualities of good value, expert teaching and a unique learning experience.

The TV ad follows 4 OU students over the course of their studies as they strive to achieve their qualifications. It finishes with the end line “The most important thing you’ll learn at The Open University is what you’re capable of”.

AMV BBDO: V&A Museum of Childhood 'See the world through a child’s eyes'

Brand: V&A Museum of Childhood

Title(s): See the world through a child’s eyes

Agency: AMV BBDO

Agency website:

Creative Director: Ant Nelson, Mike Sutherland

Art Director: Alan Wilson

Copywriter: Diccon Driver

Additional Credits: Agency Planner: Nick Andrew

Agency Account Man: Nick Andrew

Agency Producer: Sophie Hector, Sarah Fox

Published: March 2015

Short Rationale: AMV BBDO has created a unique outdoor campaign for the V&A Museum of Childhood which is running this week.

The V&A Museum of Childhood houses the V&A’s collection of childhood objects and is committed to great design, creativity and the local community. AMV’s campaign aims to harness all three.

Entitled See the world through a child’s eyes AMV scoured Tower Hamlets to find interesting and unusual objects and spaces, and channelled our child-like imagination to reinterpret them. Where you might see a drain in the street, a child sees a fire engine; a fountain becomes a whale’s blow-hole; and a lamppost is transformed into a monkey bar…

Every poster site is based on a specific location within Tower Hamlets. Vinyls were applied to reinterpret the spaces as seen through the eyes of a child and mapped on a campaign microsite – created by MediaMonks:

Each of the 20 images is playful and fun and direct members of the public to the Museum itself.

Artists and illustrators featured include Martha Orzel, Greg Abbot, Kate Sutton, Rob Flowers, Paul Pateman, Serge Seidlitz, Mick Marston, Andrew Rae, Sergio Mora Thiago de Moraes, Andy Clough and Dalatando Almeida.

BrandOpus: Rhythm 'Branding and packaging'

Brand: Rhythm

Title(s): Branding and packaging

Agency: BrandOpus

Agency website:

Published: March 2015

Short Rationale: BrandOpus, a global strategic brand design agency, has created a brand for Rhythm, the first non-dairy Kefir culture probiotic drink, which is now on sale in Wholefoods Market, As Nature Intended and Holland & Barrett.

BrandOpus worked closely with the client to develop an entirely new brand for this exciting category first. The identity features a flowing typeface and device indicating the natural inner rhythm that Rhythm offers the consumer. The identity is wrapped in a green leafy device, reflective of the young coconut water ingredient that makes Rhythm so unique.

Grey London: Volvo 'Swedish Air'

Volvo - Swedish Air from Grey London on Vimeo.

Brand: Volvo

Title(s): Swedish Air

Agency: Grey London

Agency website:

Chief Creative Officer: Nils Leonard

Creative Director: Hollie Newton

Creative Team: Hollie Newton (film), Jonas Roth, Rasmus Smith Bech (inhaler)

Additional Credits: Account Team: Cristyn Bevan, Sophie Critchley, Alex Nixon

Planner: Wiktor Skoog

Producer: Marcus Eley

Editor: Louis Tristram @ GreyWorks

Product Design & Fabrication: Off Centre

Designer/Typographer: Chris Chapman

Sound Design: String & Tins

Post Production: Gramercy Park Studios, Grey Works

Published: March 2015

Short Rationale: As Volvo continues to innovate in the luxury segment of the car market, it has identified one of the greatest commodities in the world today: clean air.

Volvo’s new XC90 boasts the cleanest engine performance in its class, with CO2 emissions of just 60 g/km. But Volvo is just as concerned about the air inside the car as the air outside. CleanZone air filtration manages the interior air quality of the cabin, promoting the health and wellbeing of the cars’ occupants. Drivers can breathe easier knowing most microscopic, hazardous “fine dust” particles will now be prevented from entering the vehicle.

As part of a series of films promoting the key product innovations of the upcoming XC90, the Swedish car manufacturer is launching its newest air filtration technology in a less than conventional way. Rather than labouring the technicalities of the remarkable clean air filtration unit in the upcoming XC90, it has taken a far more sensory approach.

Volvo is selling the virtues of Swedish Air itself.

In probably the most tranquil, quiet car commercial you will ever see, we are transported to the vast, unspoilt, open Swedish landscape that inspired Volvo’s technology.

Form: Abbey Road 'Abbey Road identity'

Brand: Abbey Road

Title(s): Abbey Road identity

Agency: Form, London, UK

Agency website:

Creative Director: Paul West/Paula Benson

Art Director: Paul West/Paula Benson

Illustrator: Patrick Thomas

Published: March 2015

Short rationale (optional): Abbey Road Studios is not only the most famous recording studios in the world, it’s a global music icon. Uniquely, it is just as famous among music fans as it is among music professionals because of its exalted alumni.

The evolving landscape of the music industry has provided an opportunity for the Studios to re-shape their business and a new visual identity was required to help communicate their vision for the future more effectively - to meet the changing needs of music creators on a global scale, from professional music makers to music fans.

Abbey Road commissioned Form in December 2014 to help with their repositioning strategy and to create a new visual brand identity to connect with a wider audience. Form were chosen because of their extensive knowledge in both design for music and large scale branding projects (having worked with hundreds of bands including Elbow and Depeche Mode and rebrand projects such as Reading & Leeds and Latitude festivals).

Wieden+Kennedy Amsterdam: S7 Airlines 'Fly you to any place you can imagine'

Brand: S7 Airlines

Title(s): Fly you to any place you can imagine

Agency: Wieden+Kennedy Amsterdam

Agency website:

Executive Creative Director: Mark Bernath, Eric Quennoy

Creative Director: Daniel Schaefer, Szymon Rose

Art Director: Vasco Vicente

Copywriter: Evgeny Primachenko

Additional Credits: Head of Content: Joe Togneri

Head of Interactive Production: Kelsie van Deman

Broadcast Producer: Lars Fabery de Jonge

Interactive Producer: Arnaud Ronquillo, Alex Grolleman

Planner: Nick Docherty

Group Account Director: Kirk Johnsen

Account Director: Nick Campion

Account Executive: Yulia Prokhorova

Head of Studio: Jackie Barbour

Art Buyer: Maud Klarenbeek, Stacey Prudden

Creative Retoucher: Dario Fusnecher

Studio Artist: Noa Redero

Project Manager: Stacey Prudden

Business Affairs: Kacey Kelley

Production Company: Smuggler London

Co-Managing Director: Fergus Brown, Craig Barrett

Director: Joshua Neale

Director of Photography: Mattias Rudh

Producer: Nick Fewtrell

Editing Company: Trim Editing

Editor: Paul Hardcastle, Fouad Gaber (assistant)

Audio Post: Wave London, Wave Amsterdam

Sound Designer/Mixer: Aaron Reynolds – London

Alex Nicholls Lee – Amsterdam

Composer/Title: Phillip Kay/Across Endless Skies

Music Company: Woodwork Music

Post Production: MPC London

Flame: Marcus Dryden

3D: William Lanham

Telecine: Jean-Clement Soret

Producer: Amy Richardson, Lisa Vaughan

Production Company: Hype Production

Executive Producer: Ilya Steward, Murad Osmann

Producer: Julia Samoylova

Digital Production – Campaign Website

Production Company: Wild

Executive Producer: Thomas Ragger

Creative Technologist: Thomas Strobl

Creative Director: Thomas Lichtblau

Art Director: Matthias Mentasti

Production Company: Bannerboy

Head of Production: Henrick Anestedt

Producer: Alexandra Psalti

Published: March 2015

Short Rationale: S7 Airlines, one of Russia’s largest carriers, has revealed Fly to any place you can imagine – an integrated campaign that aims to bring the wonder of flight to a new generation of Russian travellers by taking a fresh look at our amazing world through the eyes of a child.

In partnership with oneworld Airline Alliance, S7 Airlines flies to over 900 destinations worldwide - taking Russian travellers to any place imaginable. To remind them that the whole planet is within their reach, S7 interviewed 20 children and asked one question - ‘if you could fly to any place you can imagine where would it be?”. S7 Airlines then travelled the world to find the children’s ‘dragons’, ‘spaceships’ and ‘lakes made of chocolate’, with their answers and limitless imaginations forming the entire integrated campaign.

Mcgarrybowen: Branston Chutney 'Make it Special'

Brand: Branston Chutney

Title(s): Make it Special

Agency: mcgarrybowen

Agency website:

Executive Creative Director: Paul Jordan, Angus Macadam

Creative Team: Will Grave, Yury Vorobev

Additional Credits: Planning: Kevin Chesters, Nicole Kirkland, Rhonwen Lally

Business Director: Robbie Black

Account Director: Susan Lawlor

Account Manager: Nicole Avery

Producer: Abbi Tarrant, Charlotte Stirrup

Production: Rogue

Direction: Sam Brown

Producer: Kate Hitchings

Post Production: The Mill

Audio Production: Grand Central

Media Planning: UM London

Food Stylist: Clare Ferguson

Published: March 2015

Haygarth: Organic Trade Board 'Organic. Naturally Different.'

Brand: Organic Trade Board

Title(s): Organic. Naturally Different.

Agency: Haygarth, London, UK

Agency website:

Creative Director: Steve Rogers

Deputy Creative Director: Alberto Perrotta

Copywriter: Laura Howard

Additional credits: Senior Artworker: Katie Lewis

Artworker: Michael Arthey

Strategic Planner: Fiona Murdock

Published: March 2015

Short rationale: Many food and drink brands hoping to attract a “foodie” audience adopt “food porn” or fields/farmer images to denote provenance and quality. The ‘Organic. Naturally Different.’ campaign distances itself from these clichés with a distinctive and humorous creative, using clear statements of difference. The creative highlights the most compelling reasons for choosing organic – no use of pesticides, great taste and high animal welfare – whilst using humour to engage consumers.

Duval Guillaume: Febelfin 'Children’s truth about banking'

Brand: Febelfin

Title(s): Children’s truth about banking

Agency: Duval Guillaume

Agency website:

Creative Director: Veronique Sels, Koenraad Lefever, Dries De Wilde

Art Director: Ad Van Ongeval

Copywriter: Jérémie Goldwasser

Additional Credits: Managing Director: Karel Vinck

Account Director: Elke Janssens

Account Manager: Jef Leysen

RTV Producers: Marc Van Buggenhout, Tuyen Pham Xuan

Productiehuis: Borgerhoff & Lamberigts

Executive producer: Isabelle Baele

Producer: Els Chapelle

Director: Henrik Luyten & Lies Vanderauwera

DOP: Arne Focketyn

Published: March 2015

Short Rationale: When your briefing is to do an image campaign for the banks, you know it’s going to be hard. And it’s even harder when people are still experiencing the aftermath of the financial crisis. This was the challenge given to us by Febelfin, the Belgian Financial Sector Federation.

So instead of sending out a message to the consumers, we let the consumers send out a message to the bankers.

And to do that, we turned to the next generation of talent. Because children do not only speak the truth… they are also the future of our society.

Their reactions are compiled in this movie.

Haygarth: Casafina 'Room to be different'

Brand: Casafina

Title(s): Room to be different

Agency: Haygarth, London, UK

Agency website:

Executive Creative Director: Steve Rogers

Art Director: Alberto Perrotta

Copywriter: Laura Howard

Additional Credits: Creative Designer: Bob Blandford

Planner: Anthony Donaldson

Business Lead: David Reed

Senior Account Director: Lucy Tollington

Account Manager: James Cownley

Media agency: Village Communications

Production Company: The Love Commercial Production Company

Director: Phil Dupée

Producer: Finn James

Photographer: Graham Pym

Production Designer: Louise Corcoran

Post-production: Rushes

Flame OP: Jonathan Hicks

Composer: Pascal Magdinier

Published: March 2015

Short Rationale: Running across TV, print and online, the new ‘Room To Be Different’ campaign has been created by Haygarth and showcases how can help shoppers find items that help bring their personal style to life. From ‘Shabby Chic’ chandeliers to ‘Kitsch’ clocks and ‘Industrial’ chesterfields, the campaign demonstrates how Casafina inspires users to shop by looks, giving customers an easy way to find a style that sets them apart and feels uniquely ‘you.’

The 30 second spot will run across Channel 4 and Sky from 16 March and represents the seamless and simple online shopping experience. The advert emphasizes the ease with which users can browse and view ‘looks’ and ‘styles’ as opposed to individual products.

Print creative will run in the national press from 16 March and will feature shots of the different ‘looks’ that can all be applied to the same room with Casafina’s range, and will be tailored to each publication.

DLKW Lowe: Electoral Commission 'WHAT!'

Brand: Electoral Commission

Title: WHAT!

Agency: DLKW Lowe, London, UK

Agency Website:

Art Director: Grace Bailey

Director: Paul Gay / RSA Films

Additional Credits: Executive Producer: Caspar Delaney

Production Manager: Michelle Kirkman

Editor: Bill Smedley

Production Assistant: Lucy Jay

Location Manager: Barry Peters

1st Assistant Director: Ed Bellamy

2nd Assistant Director: Steve Wingrove

Lighting Cameraman: Philipp Blaubach

Camera Operator: Matt Fisher

Camera Operator: Rob McGregor

Sound Technician: Howie Nichol

Make Up: Lou Hilton

Published: March 2015

Clarion Communications: Valspar 'Valspar Paint 3D House'

Brand: Valspar

Title(s): Valspar Paint 3D House

Agency: Clarion Communications

Agency website:

Art Director: Nina Camplin

Photographer: Solent

Additional Credits: Design created by Will Taylor of Bright Bazaar

Inspired by: Will Taylor of Bright Bazaar

Brought to life by: artists Nina Camplin & Barney Dunham

Published: March 2015

Short Rationale: Passers-by had to do a double take as they walked along London’s busy Clerkenwell Road. At first glance, it looks as if a crane has smashed through the brick wall of a residential building to reveal its colourful interior.

In reality, onlookers were in fact witnessing a stunningly realistic piece of 3D art, exposing the interior of a family home, to celebrate the launch of Valspar paint into 350 B&Q stores across UK and Ireland.

Forming part of the brand’s £multi-million ‘Colour Outside the Lines’ marketing campaign, intended to inspire the nation to be brighter and bolder in their colour choices, the space was design by interior designer, Will Taylor, and brought to life by Poole based community artist, Nina Camplin - who specialises in the complex painting technique known as trompe l'oeil - alongside street art experts, Global Street Art.

The artwork will be live throughout March 2015, alongside TV, online, social and PR.

TSMGO Spain: Viña Luparia 'Packaging Redisgn'

Brand: Viña Luparia

Title: Packaging Redisgn

Agency: TSMGO, La Rioja, Spain

Agency Website:

Creative Director: Ricardo Moreno Rodríguez

Designers: Marta Terrazas Llorente y José Luis Casao

Published: March 2015

Leo Burnett Australia: WWF Australia - Earth Hour 2015 'Switch off for the future of Aussie food'

Brand: WWF Australia - Earth Hour 2015

Title: Switch off for the future of Aussie food

Agency: Leo Burnett, Australia

Agency Website:

Chief Creative Officer: Andy DiLallo

Executive Creative Directors: Vince Lagana, Grant McAloon

Copywriter: Curt McDonald

Art Director: Claus Stangl

Senior Producer: Michelle Browne

Producer: Rachel Rider

Additional Credits: Group Business Director: Belinda Drew

Business Manager: Rachel Bean

Strategic Planner: Nicky Bryson

Director: Angus Forbes / Collider

Producer: Olivia Hantken

Voice Casting: EarCasting

Voice Directing: Eardrum

Music Composition: Songzu

Sound Engineer: Abigail Sie

Executive Producer: Samantha Daley / Cutting Edge

Post Producer: Jane Reynolds

Colourist: Dwaine Hyde

Flame Artist: Jonathan Hairman

3D/CGI: Cream Studios

Published: March 2015

BBH: Mentos 'Ementicons'

Brand: Mentos

Titles: Ementicons

Agency: BBH, London, UK

Agency website:

Creatives: Laura Osborne, Sarah Watson

Creative Assistants: Mathias Olesen, Adam Radi

Creative Directors: Shelley Smoler, Raphael Basckin

Additional Credits: Strategist: Chris Goddard, Jamie Watson

Strategy Director: Ben Shaw

Business Lead: Carly Herman

Team Manager: Francois D’Espagnac

Team Director: Tom Woodhead

Agency Producer: Laura Graham

Production Company: Indy8

Director: Matthew Pollock

Executive Producer: Rupert Reynolds Maclean

Producer: Christian Gill

DoP: Robin Fox

Post Production: The Mill and Thank you maam

Editor/Editing House: Circus

Sound: String and Tins

Illustrator: Geneviève Gauckler

Production Company: Monterosa

UX: Jenny Granlund

Designer: Christoffer Hallkvist

iOS Developer: Andreas Areshoug

Producer: Lina Karlsson

Published: March 2015

Krow: DFS 'Bring in Spring'

DFS: Growing from krow communications on Vimeo.

Brand: DFS

Title(s): Bring in Spring

Agency: Krow

Agency website:

Executive Creative Director: Nick Hastings

Senior Creative: Jon Mitchell, Darryl George

Additional Credits: Account Director: Blake Armstrong / Sonal Taank

Account Manager: Felicity Gibbon

Senior Planner: Aileen Ross

TV Producer: Davina Hickson

Film Production: Outsider

Director: Pedro Romhanyi

Producer: Gareth Francis

Editing House: Big Buoy

Post Production: Richard Hawkins @ The Mill

Smoke: Richard Payne

Sound Design: Jungle

Published: March 2015

Short Rationale: With spring just around the corner, krow have created a playful ad using time lapse to show how a new sofa can be at the centre of change in your living room.

The spot focuses on a dull living room, which comes to life when a floral sofa is illuminated by the rays of sunshine from outside, awakening it and causing the printed flowers on the sofa to open up. This in turn sparks a chain reaction in the room with threads sprouting from the floorboards quickly forming into a rug, and an ordinary lampshade metamorphosing into an elaborate one.

The campaign is designed to encourage consumers to embrace the freshness of spring and make a change in their homes, starting with the heart of the home – the sofa.

Publicis Dublin: Trócaire 'Fighting to Farm'

Trócaire - Fighting to Farm from Jamie Delaney on Vimeo.

Brand: Trócaire

Title: Fighting to Farm

Agency: Publicis, Dublin, Ireland

Agency website:

Creative Director: Carol Lambert

Copywriter: Enda MacNally

Producer: Rachel Murray

Director: Jamie Delaney

Producer: Tess Bunworth

DOP: Richard Kendrick

Camera Assist: Tommy Fitzgerald

Editor: John O’Connor

Colourist: Matt Branton

Posthouse: Windmill Lane

Published: March 2015

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