Hotel and leisure company Belmond are to work with Hunterlodge Advertising on a three-month pilot campaign to increase ticket sales and promote the Belmond Northern Belle and Belmond British Pullman train journey brands.
The payment-by-results modelled campaign will seek to drive increased performance across owned, earned and paid media. The focus will be on boosting brand perceptions and generating meaningful connections with a wider audience.
Kate Thompson, director of marketing for trains and cruises at Belmond, said: “We are really looking forward to working with Hunterlodge to hone the effectiveness of our current marketing activity and drive awareness of these exquisite train experiences.”
Jason Baker, head of strategy at Hunterlodge, said: “Belmond is an iconic brand with a great heritage and huge scope for growth.”
Belmond operates more than 40 high-end hotels, cruises and train services around the world.