Starcom MediaVest Group (SMG) has begun the global expansion of its Pace Panel, a knowledge platform that combines custom research with media usage and mobile data.
The platform was initially created with RealityMine, a company that provides consumer analytics and marketing data. The panel already has outposts in the UK and US.
“SMG’s PACE Panel provides the contextual data that ensures we place messaging and content that will generate reach with as much relevance to the consumer journey and as close to the point of purchase as possible,” said Kate Sirkin, SMG’s global director of audience and measurement solutions. “SMG’s Pace Panel is an example of a best-in-class product that effectively applies audience and measurement solutions to best connect brands with the pace and purpose of people.”
By the end of 2015, SMG hopes to have expanded the platform to 20 nations, including Saudi Arabia, Ukraine, Australia, and Poland.
So far this year, the platform has already established a presence in Canada and Mexico.