Men’s global lifestyle brand Geoffrey Beene has named CoolGraySeven as its product branding and advertising agency.
CoolGraySeven focuses on clients in the fashion, lifestyle, and luxury realm. It will be responsible for strengthening the company’s brand and developing a program of marketing communications beginning with a new campaign this fall.
G. Thompson Hutton, CEO of Geoffrey Beene, said: “In CoolGraySeven, Geoffrey Beene products have found a creative partner that recognizes and understands not only the rich heritage of the Geoffrey Beene brand but also its core mission-to improve people’s lives all over the world.”
Under the “Geoffrey Beene Gives Back” philanthropic program, 100 per cent of net profits of Geoffrey Beene, LLC fund causes such as the Geoffrey Beene Cancer Research Center at Memorial Sloan-Kettering Cancer Center.
Other clients of CoolGraySeven’s include Donna Karan’s Urban Zen and St. John Knits.