Welcome to The Drum's Buzzword BBQ, where media commentator Paul McEntee speaks to some of the marketing luminaries attending this year's South by Southwest (SXSW) festival in Austin.
During each interview he will discuss the major trends and fascinating things to be found at the festival with senior marketing attendees and ask them to choose a buzzword being used widely at the festival to burn onto a succulent piece of steak so they can literally eat their words.
BBQ Buzzword: 'Human' with Crowdtap
Paul discusses the word 'Human' with Crowdtap CEO, Sean Foster.
BBQ Buzzword: 'Kill Social' with Hootsuite
Paul chats with Hootsuite's Rob Begg about 'kill social.'
BBQ Buzzword: 'Curious' with Blippar
Paul and Blippar CEO, Ambarish Mitra, get 'curious.'
BBQ Buzzword: 'Blend' with IPA
The IPA's media and emerging tech consultant discusses the word 'blend' with Paul.
BBQ Buzzword: 'Brains' with HeyHuman
Paul talks 'brains' with HeyHuman's innovation director, Dan Manchen.