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By Minda Smiley, Reporter

March 13, 2015 | 1 min read

BMW has rolled out a “Back-Seat Driver” campaign to promote its X5 model's third-row seating.

The ads feature an inappropriate grandmother as she talks about the olden days while sitting in the third row of her son’s car.

While the “Back-Seat Driver” campaign aims to prove that the BMW X5’s third row seating is the best place for annoying back-seat drivers, the three spots also show off additional features of the car including its moon-roof, leather seating, and head-up display.

Each feature helps provoke the grandmother into one of her exaggerated diatribes.

KBS produced the spots – “Leather,” “Moon Roof,” and “Heads Up” under its new co-chief creative officers Dan Kelleher and Jonathan Mackler.

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