American Egg Board has signed actor Kevin Bacon to front a quirky campaign to promote nutritional benefits of eggs in a humorous way.
In the ad, Bacon surprises a housewife in her kitchen while she’s making eggs, commenting that there is no better start to the day than eggs with a side of bacon.
The star-struck woman listens to Bacon as he lists all the different nutritional benefits of eggs.
The actor will also be featured in a number of online video, print, and social media ads throughout the year for the “Incredible Edible Egg” campaign.
Bacon said he liked the creativity behind the idea and has always been a huge fan of eggs because there are so many ways to eat them.
“With a last name like Bacon, I’m the obvious choice, and I’m excited to be a part of the new Incredible Edible Egg campaign,” he said.
According to the USDA, per-capita egg consumption grew to 260 in 2014, increasing by more than a dozen eggs per person in the last five years.
American Egg Board worked with creative agency Grey New York on the campaign.