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14 - 18 June

How Home Depot is building consumer love with the help of data

Ken Hein

US editor

Shavonne M Clark

senior manager of marketing

Shackleton PR adds two to its senior team

Shackleton PR has made two new appointments to its senior team, following a series of new account wins for the Leeds based agency.

Caroline Eardley joins as senior account director, specialising in consumer, lifestyle and FMCG, from RMS PR, where she headed up the B2C team. Previous agency roles in Manchester and London over the last decade have seen her devise high profile campaigns for clients including Warburtons, Greggs, Peroni, Hamleys and SPAR.

Bianca Keeble joins as account director from a senior in-house role as PR manager at KCOM Group PLC and prior press officer roles at London South Bank University and Essex County Council. Her key areas of expertise include B2B PR, strategic planning and management, and wider corporate communications.

Both new recruits will support client services director Kate Dixon.

Robin Skidmore, CEO of Shackleton, said: “We’ve more than doubled our team in the last year and these new additions show how serious our ambition is for the year ahead. We’re focused on building a hugely talented team, and both Caroline and Bianca bring invaluable expertise to our credentials.”

Shackleton PR is the wholly owned PR and social media arm of Epiphany, a Jaywing company.