By John McCarthy, Opinion Editor

March 11, 2015 | 1 min read

Interflora has launched a digital campaign to position the brand as the perfect gift for Mother’s Day with the proposition that while pretty, flowers, like mums, are also powerful.

The ‘The Power of Flowers’ campaign, devised by communications agency Home, aims to make the nation reflect on the many reasons to send flowers with a 30-second ad.

Don McGrath, creative director at Home, said: “Like mums, flowers can often be taken for granted and overlooked when it comes to what they stand for.

“They are powerful and emotive, and we wanted to take people back to the great reasons why they send and receive them. By doing so, we hope to ignite their meaning, especially for mum, this Mother’s Day.”

A video ad will be aired in the run up to Mother’s Day on pre-roll, including a 30-second version, supported by flash banners. Home said it will use the campaign as a springboard to drive home the emotive power flowers can offer as a gift, throughout 2015.

The Power of Flowers Interflora Mother's Day

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