Exponential Interactive has promoted its UK commercial director Jason Trout to the role of managing director UK.
Trout, who joined the digital advertising shop four months ago, is to help drive the company's video offering.
The appointment enables current UK managing director and global chief strategy officer Doug Conely to focus solely on the latter role – particularly around product development.
Of the appointment Conely said: “Jason’s considerable experience across TV, radio and publishing has already made a notable impact on helping our clients better understand digital in the context of all media."
"His promotion enables us to develop this further and to drive our move to become an engagement-led video company.”
Trout added: “Video is a massive push for Exponential in 2015 and my focus is to support our goal to provide the single most compelling video ad offering on the market.”
Previous to Exponential, Trout held senior sales roles at Talksport, BSkyB, ITV and Emap - where he led the commercial launches of Grazia and Zoo.