Aer Lingus enlists bloggers to demonstrate the ease of Thru-The-Q US pre-clearance
Irish Airline Aer Lingus has invited a host of bloggers to take part in a travel writing competition in a scheme designed to raise awareness of the airline's new routes from Dublin directly to the USA.
Advocacy agency Testify brought aboard 22 travel bloggers to share with travel enthusiasts the benefits of the new route in a bid to turn the heads of regular London Airport commuters travelling to the USA.
A major perk, and the focus of a YouTube ad released in December (shown below), is the fact the route will have US pre-clearance allowing passengers to arrive in New York as a domestic travellers – cutting out hours of queuing.
The campaign was initiated 2 March and will run for 11 days as the travel bloggers drive their readers to a specially built app on the Aer Lingus website created by Testify where they will ber able to vote for their favourite blogger every day, ranking them on a leaderboard.
The winning blogger will get to experience the UK to NYC route for themselves while writing about their time in the states - supplemented with £1,000 spending money.
Expanding the programme's reach on the social channels, votes made on the site will launch a tweet raising awareness of the campaign.
Content created with:
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