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Ad of the Day: McDonald's - Ingredients

McDonald’s compared its Big Mac ingredients to iconic films in its Oscars ad spot last weekend.

Set to the soundtrack of many a movie – Debussy’s ‘Clair de lune’ – the simple ad likens movies such as King Kong, ET, Jaws and The Silence of the Lambs to the fast food chain’s signature burger.

The reminder that ‘Lovin’ takes the right ingredients’ might be minimalist but we think McDonald’s played a winner with this one.

Advertising Agency: Leo Burnett, Chicago, USA

Chief Creative Officer: Susan Credle

Executive Creative Director: John Hansa

Creative Directors: Tony Katalinic, Colin Selikow, Vincent Cook

Associate Creative Directors: Chris Walker, Alan Shen

Head of Production: Vincent Geraghty

Executive Producer: Denis Giroux

Senior Producer: Bridget Rose

Business Manager: Shirley Costa

Senior Talent Manager: Linda Yuen

Music Supervisor: Chris Clark

Associate Music Producer: Nick Keenan

Managing Account Director: Jennifer Cacioppo

Account Directors: Josh Raper, Jennifer Klopf, Amber Stanze

Account Supervisors: Dave Theibert

Account Managers: Sue Rickey, Daniel Linke

Planning Directors: Howard Laubscher, Claudia Steer

Legal: Carla Michelotti, Laura Cooney

Clearance: Michelle Overby

Production, Editorial & Post Production Company: Flavor Chicago

Creative Director: Brian McCauley

Executive Producer: Neal Cohen

Motion Designer: Colby Capes

Finishing Editor: Elliot Nevills

Sound Design Studio: Another Country

Mixer: Dave Gerbosi