Private healthcare provider Bupa has chosen Age UK as its partner for a £1m charity drive over the next two years in support of older people.
Cash raised will be directed toward supporting and empowering the elderly to live well through the financing of advice centres and call centre staff. Bupa staff will also volunteer for lunch clubs, exercise classes and befriending scheme organised by Age UK; including 10k and 2k series of running events, The Big Knit and The Big Chinwag.
Laurie Boult, head of fundraising at Age UK said: “We’re delighted to have been chosen by Bupa as their first UK-wide charity partner. Bupa’s purpose of longer, healthier, happier lives really resonates with Age UK and our vision, so that’s why we’re working in partnership to help more people to love later life.”
Richard Bowden, managing director at Bupa UK added: “We are very excited to be working with Age UK to help improve the lives of older people. The fit between our organisations is perfect and through our partnership we want to engage our people, customers and wider society to feel positive about ageing - because with the right planning and support everyone should be able to age well. We’re ambitious for our partnership, aiming to raise £1million over the next two years.”
The partnership will operate across the Age UK network in England, Wales, Scotland and Northern Ireland.