The Outdoor Media Centre (OMC) has tapped former Havas head of investment Alan Brydon for its top role, the latest in a raft of board-level changes at the trade body.
Brydon’s appointment follows on the heels of ex-Havas Media chief executive Mark Craze joining as chairman of the OMC in January 2015.
He replaces chief executive, Mike Baker, who left the OMC at the end of 2014.
Outgoing chairman of the OMC Naren Patel – chief executive of the OOH media owner Primesight – said Brydon’s appointment was his final task: “He has unrivalled experience in the media sector and has long been a vocal supporter of the outdoor advertising medium. He brings knowledge, passion and a great black book to the OMC.”
With over 25 years’ experience in media, Brydon has worked as media director at AMV, and held senior roles at MEC and MPG. He also held the position of advertising sales director for The Evening Standard, and has worked in the private equity sector with Apax Partners.
He said he was delighted to be joining the group.
“The out-of-home medium is already an incredibly effective and powerful choice for advertisers, but it is now entering the most exciting period in its history,” he explained, referencing Outdoor Media Centre’s record-breaking revenue figures for Q4 2014.
It was the first-time the business has reported annual billings of above £1bn.
“With all the innovations, developments and opportunities across the next few years, I know that by working with a fully committed and focussed OMC as well as key supporters and out of home specialists I can help take the OOH medium forward, and assist clients and their agencies in using the platform in ever more efficient and effective ways.”
The OMC was launched in 2011 and consists of three Council members, seven board members and 24 associates.