Contemporary Japanese fine dining restaurant Kouzu appoints Rooster PR
Contemporary Japanese restaurant Kouzu has appointed Rooster PR to raise awareness of its fine dining experience in Belgravia, London.
Rooster will manage media relations and public relations for the restaurant’s official launch this spring, following a soft launch in November and initial bedding-in period. With a focus on upscale media and consumer outreach, Rooster is tasked with delivering a targeted PR and social media campaign to raise the profile of the restaurant, its offering and key Kouzu personnel.
The launch will see the introduction of revised menus, a new DJ, new uniforms, and the unveiling of an exclusive new VIP chef’s table private dining space with a direct and privileged view of the busy Kouzu kitchen, served directly by the head chef and accessed through its own private VIP entrance.
A spokesperson for Kouzu said: “The lead up to our official launch was a natural point for us to consider a renewed drive with regards to PR. We are looking for a buzz around launch (and beyond) to position Kouzu as the must-visit contemporary new fine dining restaurant in London.”
James Brooke, managing director of Rooster PR, said: “A new high profile London restaurant launch is a great opportunity to deliver a high impact campaign.”
Kyoichi Kai, of Zuma and Arts Club fame, heads up the all-Japanese kitchen team at Kouzu. The restaurant also features a traditional omakase sushi bar for an authentic and exclusive dining experience, where each pair of diners enjoy the undivided attention and expert recommendations of their own dedicated sushi chef.
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