Jeep Levi's Brit Awards

UK Top Shazamed Ads: Jeep enters the chart with 'Be Renegade' featuring Brit Awards nominee George the Poet

Author

By Rebecca Stewart | Trends Editor

February 24, 2015 | 1 min read

Jeep has entered The Drum's Shazam chart at number three this week with 'Be Renegade' – featuring Brit Awards nominee George the Poet.

The American automotive company partnered with the London-based spoken word artist to create the soundtrack for its 'All-New Renegade' spot.

The lyrics, which were written by Arc Worldwide's creative director Paul Faulds, are designed to appeal to a younger demographic with punchy statements like 'individuality doesn't roll off a production line' and 'restore order, not ordinary'.

Meanwhile, Levi's comes in at sixth place this week with 'I Got a Thing' by San-Francisco-born singer-songwriter Hanni El Khatib.

The rock song features in the denim brand's TV ad showcasing its new range of 501s.

And Fiat holds on to the top spot with with 'Just A Cloud Away' by Pharrell Williams.

The charts are based on the number of times each ad has been Shazamed over the past week using music identification app Shazam.

Shazam Chart

Jeep Levi's Brit Awards

More from Jeep

View all

Trending

Industry insights

View all
Add your own content +