Bjl Cheil Worldwide Ogilvy

BJL brings aboard Cheil Worldwide’s Tony Evans as planning director


By John McCarthy | Opinion editor

February 20, 2015 | 2 min read

Advertising agency BJL has appointed Tony Evans to the board as planning director where his time will be split between the Shoreditch base and Manchester HQ.

Evans, former head of planning at Cheil Worldwide and planning partner at Ogilvy, will leading the planning team and working with BJL clients, such as Asda, Swinton and Subaru.

Nicky Unsworth, chief executive, at BJL, said: “We’ve looked for a long time for our head of planning and have been challenging in terms of our requirements. Tony is one of the best planners in the business, and as an added bonus is a great cultural fit for us.

“We’re delighted to have him on board and I believe he will be a great asset both for the agency and for our clients.”

On his appointment, Evans added: “The quality of BJL’s work speaks for itself. Having been aware of BJL and their reputation, once I started to talk to the team I was struck by their enthusiasm for the industry and their ambition for their business.

“I’m joining an already strong planning team at an exciting time here at BJL – I’m looking forward immensely to playing my part in the agency’s development."

BJL said the appointment will considerably strengthen its senior planning capabilities.

Bjl Cheil Worldwide Ogilvy

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BJL is an integrated agency, creatively focused and commercially aware. We work with brands – often challenger brands and nearly always brands in transition – to help them stand out and be successful in today’s world. We believe many voices talking as one are incredibly powerful; Your social media amplifies your PR which builds on your advertising, which heightens the relevance of your CRM and provides a base for your content creation, and so on. So we work in a way today’s consumers live. Connected. BJL is a mix of strategists, planners, creatives, digital and social specialists, PR and brand teams. Our role is most often as lead agency, developing and delivering integrated campaigns. We do this with a team of 85 split across 2 offices: Manchester (Spinningfields) and London (Shoreditch). Part of Dentsu

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