Ad of the Day: Honda - Keep Up

Wieden+Kennedy has struck gold again for Honda with the car brand’s latest TV campaign.

Following the equally impressive (and fellow ad of the day stars) ‘Hands’ and ‘The Other Side’, the advert opens on a sandy desert and asks viewers to ‘Keep Up’ with the words on the screen.

As the pace picks up it becomes increasingly difficult to match Honda’s pace but for those who can it proves everyone is capable of achieving more than they thought.

The advert debuts this year’s latest launches the Jazz, HR-V, Civic Type R and NSX.

So could you ‘Keep Up’?

Executive Creative Director Tony Davidson, Iain Tait

Creative Director Scott Dungate, Graeme Douglas

Creatives Bertie Scrase, Christen Brestrup, Caleb Al-Jorani

Agency executive producer Danielle Stewart

Group account director Nick Owen

Account director Alex Budenberg

Account manager Maria Kofoed

Head of planning Beth Bentley

Planning director Martin Beverley

TV producer Jo Charlesworth

Production company Friend

Director ManvsMachine

Executive producer Luke Jacobs

Line producer Luke Jacobs

Director of photography

Post producer Caroline Muhlich

Post executive producer Mike Merron

VFX company Analog

VFX supervisor Simon Reeves

Flame artist Fabio Zaveti

VFX producer Matilda Woulfe

Design/graphics ManvsMachine

Music+sound company Wah Wah

Composer Dhruv Ghanekar

Sound designer Anthony Moore

Producer Carmelita Lobo

Mix company Factory

Mixer Anthony Moore

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.