Wieden+Kennedy has struck gold again for Honda with the car brand’s latest TV campaign.
Following the equally impressive (and fellow ad of the day stars) ‘Hands’ and ‘The Other Side’, the advert opens on a sandy desert and asks viewers to ‘Keep Up’ with the words on the screen.
As the pace picks up it becomes increasingly difficult to match Honda’s pace but for those who can it proves everyone is capable of achieving more than they thought.
The advert debuts this year’s latest launches the Jazz, HR-V, Civic Type R and NSX.
So could you ‘Keep Up’?
Executive Creative Director Tony Davidson, Iain Tait
Creative Director Scott Dungate, Graeme Douglas
Creatives Bertie Scrase, Christen Brestrup, Caleb Al-Jorani
Agency executive producer Danielle Stewart
Group account director Nick Owen
Account director Alex Budenberg
Account manager Maria Kofoed
Head of planning Beth Bentley
Planning director Martin Beverley
TV producer Jo Charlesworth
Production company Friend
Executive producer Luke Jacobs
Line producer Luke Jacobs
Director of photography
Post producer Caroline Muhlich
Post executive producer Mike Merron
VFX company Analog
VFX supervisor Simon Reeves
Flame artist Fabio Zaveti
VFX producer Matilda Woulfe
Music+sound company Wah Wah
Composer Dhruv Ghanekar
Sound designer Anthony Moore
Producer Carmelita Lobo
Mix company Factory
Mixer Anthony Moore