UN battles world hunger with ‘805 million names’ campaign starring footballer Zlatan Ibrahimovicì
The United Nations World Food Programme has fired the latest salvo in its fight against world hunger by teaming up with footballer Zlatan Ibrahimovicì to raise awareness of the 1 in 9 people globally battling malnutrition.
To this end Ibrahimovicì had the names of 50 individuals tattooed across his body which he showcased for the first time during a live match on Saturday when he ripped off his shirt to display the design.
Designed to bring attention to names that no-one cheers for the initiative saw the Swedish captain channel his own fame and good fortune to those battling hunger and disease.
Marina Catena, WFP’s Director for France, said: “Each one of the 805 million people suffering from hunger in the world has a name, a voice, a story to share.”
Ibrahimovicì added: “Wherever I go people recognize me, call my name, cheer for me. But there are names no one cares to remember. That no one cheers for: the 805 million people suffering from hunger in the world today. I have supporters all over the world. From now on I want this support to go to the people who really need it. So whenever .”