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Sunny Tech Wiggle

Creative showcase: Featuring Publicis Chemistry, AMV BBDO, JWT Sydney and more


By Gillian West, Social media manager

February 16, 2015 | 25 min read

Welcome to The Drum Creative Showcase.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (4 March) in the Creative Showcase spread.

Other popular entrants will also be considered for the print edition. Submit your vote before Monday 23 February to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.

Publicis Chemistry: St Mungo’s Broadway 'Homeless Health'

Brand: St Mungo’s Broadway

Title(s): Homeless Health

Agency: Publicis Chemistry

Agency website:

Art Director: Pete Cheeseman, Paul Westmoreland

Copywriter: Neame Ingram, Karl Lobley

Additional Credits: Planner/CSU Director: Kevin Allen

Production Company: Mustard

Director: Dom Bridges

Published: February 2015

Short Rationale: Publicis Chemistry has created a one minute online film, which follows a day in the life of George, who has experienced homelessness himself. In the film, the agency signified that he clearly has healthcare problems by having him walk around with a drip through the day. As the film plays out, George walks past healthcare services that are part of everyday life but where access can be much more problematic for people who are homeless.

Leo Burnett Change: Meningitis Now 'Fastest Hour'

Brand: Meningitis Now

Title(s): Fastest Hour

Agency: Leo Burnett Change

Agency website:

Executive Creative Director: Justin Tindall

Creative Director: Beri Cheetham

Art Director/Copywriter: Ben Newman, Milo Williams

Additional Credits: Agency Producer: Helen Choonpicharn

Production Company: Bare Films

Director: James Lawes

Senior Executive Producer: Helen Hadfield

Producer: Tom Ford

Director of Photography: Malte Rosenfeld

Post Production Company: Framestore

VFX Supervisor: Tim Greenwood

Editing Facility: The Quarry

Editor: Jim Robinson

Sound Design Company: 750 mph

Sound Designer: Sam Robson

Published: February 2015

CP+B: Paddy Power 'Exhilaracing!'

Brand: Paddy Power

Title(s): Exhilaracing!

Agency: CP+B

Agency website:

Creative Director: Ben Walker, Matt Gooden, Adam Kean

Creatives: Senhor Ricardo, Tom Zeller

Additional Credits: Agency Producer: Emma Havard-Jones, Matt Minor

Account Team: Jonathan Philips, Charles Faircloth, Johan ten Houten

Production Company: Munky

Director: Chris Bristow

Production Company Producer: Maria Manton

VFX Artists: Chris Bristow, Rob Ward, Andy Hague, Brand Purnell

Post Production: Munky

Audio: 750mph

Published: February 2015

Short Rationale: This campaign marks the launch of loads of great offers and product innovations, which will be pushed throughout the year - including special offers for the main events like the Cheltenham Festival and the Grand National.

The ads star giant godzilla-like chestnuts, horses wearing the latest fashion knitwear and fat kebab-eating horses arriving at the finishing post late. And a spaceship from Planet Giddy-up.

AMV BBDO: Advertising Standards Authority 'Darren /Irene /Nev'

Brand: Advertising Standards Authority

Title(s): Darren/Irene/Nev

Agency: AMV BBDO

Agency website:

Creative Director: Thiago De Moraes

Art Director/Copywriter: Harry Osbourne, Sam Sword

Photographer: David Stewart

Additional Credits: TV Producer: Greg Kates

Published: February 2015

krow communications: Nutella 'Flipping Fun'

NUTELLA: Flipping Fun from krow communications on Vimeo.

Brand: Nutella

Title(s): Flipping Fun

Agency: krow communications, London, UK

Agency website:

Creative Director: Nick Hastings

Art Director: Georg Thessman

Copywriter: Tara Button

Agency Producer: Sushi Tester

Illustrator: Julene Harrison

Director: Will Heap

Additional credits: Production Company: Little Fish Films

Production Company: Bryony Harrison

Post-production company: Finish

Editing: Charles Gillett

Audio post production: Jim Griffin @ Jungle *

Music: Fred Ashworth @ Native

Published: February 2015

Short Rationale: Pancake Day is one of those days that comes around each year, seemingly out of nowhere, with a different date each year. Nutella is the perfect pancake accompaniment, so we wanted to launch a campaign to let people know when Pancake Day was coming (and also not to forget their Nutella for the big day!) and to encourage people to really celebrate this occasion!

The idea behind the campaign was to create a short, sweet and catchy Pancake Day jingle for the TV ad as a celebration of the event (much like a Christmas carol), with the other elements of the campaign using a distinctive paper cut-out style by US artist Julene Harrison to tie it all together.

Hatch San Francisco: New Belgium Brewing 'Branding and Packaging design'

Brand: New Belgium Brewing

Title: Branding and Packaging design

Agency: Hatch, San Francisco, US

Agency website:

Illustration: Leah Giberson

Source: BP&O

Published: February 2015

St Luke’s: Sunny 'New Dawn'

Brand: Sunny

Title(s): New Dawn

Agency: St Luke’s

Agency website:

Creative Director: Al Young

Creative: Mick Brigdale

Additional Credits: Planner: Dan Hulse

Business Lead: Neil Henderson

Account Director: Amarpreet Lall

Agency Producer: Fiona Plumstead

Media agency: Mindshare

Production Company: Another Film Company

Director: Steve Reeves

Editor: Scot Crane

Post-production/VFX/Grade: 1920/ Finish (TK)

VFX Producer: Sally Pritchett

VFX Supervisor: Chrys Aldred

Colourist: Paul Harrison

Music production: Leland Music

Music track: Sunny (Original: Bobby Hebb) rearranged by Leland Music

Audio post-production: Grand Central

Published: February 2015

Short Rationale: Sunny, the short-term credit provider, launches its first integrated campaign since St Luke’s was appointed to handle its advertising account. The campaign, entitled ‘New Dawn’, positions Sunny as a stepping-stone to a brighter financial future and introduces the new strapline, “Tomorrow will be Sunny.”

The TV campaign features a launch ‘Manifesto’ ad to introduce the brand, and two further spots showing how a Sunny loan can help their customers overcome common challenges in everyday life, such as moving house or running a one-man business.

The ads follow character stories, which are based upon research insight into the real, and sensible, needs of customers who turn to Sunny when they need extra financial help in the short to medium term.

Arnold Worldwide: John Frieda 'me&john'

Brand: John Frieda

Title(s): me&john

Agency: Arnold Worldwide

Agency website:

Executive Creative Director: Kate Murphy, Kate Wadia

Art Director: Kyle Lynah

Jr Art Director: Baylee Shurman

Additional Credits: Executive Producer: Katie Olsen

Print producer: Vicky Wohlfarth

Marketing team:

SVP Marketing Director: Simona Margarito

Sr Marketing Producer: Marie-Laure Davy

TV production: Production Company: Tempesta Paris

Production Company Executive Producer: Vincent Roussel

Producer: Magali Selosi-Bishop

Director: Jean Pierre Philippot

DP: Arnaud Stefani

Editorial Company: Consulate

Post Production Producer: Margarita Mutic

Editor: Emily Spiegelman

VFX Director: Todd Robinson

Flame Artist: Mike Stolz

Music: Hyperballad

Sound Mixing: Heard City

Music Company: Hyperballad

Music Composer: Rob Niederpruem

Print Production: Production Company: North 6

Photographer: Josh Olins

Hair Stylist: Shonju

Published: February 2015

Short Rationale: London-born beauty brand John Frieda’s new "me&john" global campaign, which kicked off in London.

The campaign is being launched through a series of TV spots, print ads, activations and installations across the globe—in the US, Canada, the UK, Germany, the Netherlands and Australia. Going back to its roots, the John Frieda Brand is “taking over” London with a number of exciting launches—from a “domination” of Piccadilly Circus with screens and custom video, to the Brit Awards on 25 February, to hitting the silver screen at showings of 50 Shades of Grey, and more.

The MiniMart: Macmillan Cancer Support 'From lonely thoughts to shared support'

Brand: Macmillan Cancer Support

Title(s): From lonely thoughts to shared support

Agency: The MiniMart

Agency website:

Creative Director: Ed Chilcott

Art Director: Gina Martin

Copywriter: Jenny Crothers

Additional Credits: Account Manager: Samantha Dixon

Illustrator and Animator: Doug Haymen

Audio Post Production: Jim Griffin @ Jungle

Published: February 2015

Short Rationale: The Minimart and Macmillan Cancer Support have launched an animated film to highlight their Online Community; a place where those affected by cancer, either directly or indirectly, can go for advice and support from others going through the same experience.

The film tells the story of Helen and describes, in her own words, the loneliness, fear and isolation she experienced as she came to terms with being diagnosed with breast cancer, but also how she found support and strength via the Macmillan Online Community. Helen, who was subsequently given the all clear, spoke unscripted, providing a candid and personal insight into her illness and the how the Online Community helped her. Animation was then used to bring her words to life, creating a powerful contrast to the subject matter.

gyro London: Franke 'Make it wonderful'

Brand: Franke

Title(s): Make it wonderful

Agency: gyro London

Agency website:

Executive Creative Director: Mike Shackle

Illustrator: Victo Ngai, Shan Jiang, ilovedust, Amaia Arrazola Otaduy, Steve Simpson, Am I Collective, Gabriel Picolo Bertasoli, Christopher Martin

Published: February 2015

Short Rationale: Franke is redefining and unifying its brand image under the ‘Make It Wonderful’ global campaign.

gyro London was appointed to create a strong go-to-market brand proposition for Franke that centered around one coherent idea. It also needed to drive brand awareness among Franke’s customers, distinguish itself from competitors by approaching customers in a fresh, inspiring and emotional way, and give Franke employees an identity to rally around.

Bearing that in mind, the creative minds at gyro decided to focus on the magic that Franke products bring to every environment they live in.

To bring the ‘Make It Wonderful’ vision to life, eight internationally renowned artists – Victo Ngai, Shan Jiang, ilovedust, Amaia Arrazola Otaduy, Steve Simpson, Am I Collective, Gabriel Picolo Bertasoli and Christopher Martin – were commissioned to create inspiring and whimsical illustrations that demonstrated key values of the Franke brand

BBH London: KFC '#50YearsofKFC'

Brand: KFC

Title(s): #50YearsofKFC

Agency: BBH London

Agency website:

Creative Director: Hamish Pinnell

Creative Team: Matt Fitch & Mark Lewis BBH Strategist: John Jones & Lucian Trestler

Additional Credits: Strategy Director: Debra Stephens-Ladd

Business Lead: Sian Cook

Team Manager: Helen Campbell-Borton

Team Director: Leo Sloley

Film Credits

Producer: Jodie Sibson

Assistant Producer: David Lynch

Production Company: Mustard

Director: Ben Liam Jones

Producer: Nick Papworth

DoP: Tat Radcliffe

Post Production: The Mill

Editor/Editing House: Patric Ryan

Sound: Factory Studios

Print Credits

Producer: Sarah Cox

Photographer: Howard Shooter

Typographer: BBH

Illustrator: BBH

Activation credits: Chief Digital Officer: Lindsay Nuttall

Social Engagement Director: Chris Goddard

Interactive producer: Kate Newman, Kate Sutherland, Laura Graham

Digital Design Lead: Monica Presti

Digital designer: Monica Presti

Creative technologist: Rick Burgess

Head of Creative technology: Alex Matthews

Data Analyst: Kathryn Claughton & Saskia Jones

Black Sheep Studios Producer: Dan Keefe

Black Sheep Studios Executive Producer: Anthony Austin

Published: February 2015

Short Rationale: To mark 50 years since the Colonel landed in Great Britain, KFC commences a year of celebrations by launching a series of campaigns toasting half a century of great taste and sharing in the UK.

Multi-channel campaign “Families” airs from Monday 9 February and reflects on 50 years of KFC bringing families closer together around the dinner table to share in a “hands-on, dig-in” meal. Continuing with the narrative-driven style of more recent KFC campaigns, the ad tells the story of a boy welcomed into his new foster family and shows that, while families come in many shapes and sizes, what brings them together invariably stays the same.

The company will also launch #50YearsOfKFC, a social media campaign celebrating the tastes that KFC is famous for – Original Recipe and Zinger, and thanking the fans who love them. Launching on Monday 9th February with two TV ads, including one for each of the Original and Zinger tastes, the campaign will search for KFC’s number one fans by inviting lovers of Original and Zinger chicken to share via #50yearsofKFC what they would do for the love of their favourite KFC taste. The best entrants will be challenged to complete their pledge for the chance to win a unique, once in a lifetime prize – the chance to treat the ones they love to a KFC sharing meal each month for the next 50 years.

Code Computerlove: Brother 'Next time label it'

Brand: Brother

Title(s): Next time label it

Agency: Code Computerlove

Agency website:

Published: February 2015

Short Rationale: Brother is urging office workers across 27 different European countries to “Next Time Label It” with a new campaign designed to encourage sales of its P-touch labelling device.

Two creative interactive videos headlining the brand’s new campaign site, the videos, filmed in Manchester but now being streamed across Europe, have been produced by Brother’s digital agency Code Computerlove. The Manchester based outfit also created the multi-lingual Umbraco site where customers can find out where to buy and discover more about Brother’s range of labelling machines

McCann Worldwide
: Gtech Vacuums
 'Break Free'

Brand: Gtech Vacuums

Title: Break Free

Agency: McCann Worldwide

Agency website:

TV Producer: Amanda Lowit @ The TV Production Office

Film Production: Good Egg
Director: Chris Sweeney

Executive Producer: John Hassay

Photography: Nanu Segal

Choreography: Arlene Phillips

Post Production: MPC

Published: February 2015

Cheetham Bell: Dreams 'The Day After Valentine’s Day'

Brand: Dreams

Title(s): The Day After Valentine’s Day

Headline and copy text (in English): One of our busiest days of the year

Agency: Cheetham Bell, Manchester, UK

Agency website:

Creative Director: Martin Smith & Andy Huntingdon

Art Director: Martin Smith

Copywriter: Andy Huntingdon

Photographer: Tim Ainsworth

Published: Month, Year: February 2015

Short rationale (optional): Dreams is the UK’s leading bed specialist, with more than 160 stores across the UK. Since winning the account in April last year, Cheetham Bell has developed a brand belief for Dreams that ‘better sleep makes a better you’. The new brand positioning has been rolled out across multiple media including TV, press and social channels.

This year, for Valentine’s Day, Cheetham Bell and Dreams saw an opportunity to do something industry ground-breaking. While other brands fight for attention on the Day itself, they recognised the day after Valentine’s Day as the moment that we romantics might be needing a new bed…

Their cheeky 1/2 page ad ran on February 15 in Sunday’s Sun and Mail newspapers as well as across Dreams’ social channels.

FCB Inferno: Valspar Paint 'Colour outside the lines'

Brand: Valspar Paint

Title(s): Colour outside the lines

Agency: FCB Inferno

Agency website:

Executive Creative Director: Gary Robinson

Art Director: Chris Spore

Copywriter: Cate Anderson

Additional Credits: Managing Partner: Katy Wright

Account Director: Helena Georghiou

Planning Director: Shula Sinclair

Producer: Shaun Nickless

Media Company: Havas Media

Production Company: Bare Films

Producer: Helen Hadfield

Editor: Christen Iversen (Peep Show)

Post Production Producer: Angela Lucatoni

Post Production: Rushes

Audio Post Production: Nick Davis

Music Sync Company: Felt Music

Published: February 2015

Short Rationale: To support its UK & Ireland launch, through 360 B&Q stores nationwide, Valspar tasked FCB Inferno to help position them, the number two paint brand in North America, as the challenger brand in a market where they remain relatively unknown.

The vibrant campaign urges us to remember what it was like choosing colours just because we loved them, that colour should be an expression of personality, to reflect our mood or create change in our lives. Who cares if a colour is fashionable or not? All that matters is if it means something to you. In an up-tempo TV film we see ‘colour ambassadors’ doing just this, and living their life through colour.

Deadly Knitshade the graffiti knitter, the flamboyant Sue Kreitzman and the owner of neon light shop God’s Own Junkyard are all seen having fun with colour and embodying Valspar’s creative philosophy. Set to a voiceover from Imelda Staunton, the film ends with the line “stop blending in and colour outside the lines. Say hello to Valspar.”

Online is a significant element of the campaign. Five of the colour ambassadors are also featured in a series of films made for the website and social media, where their story is told in greater detail, offering tips and inspiration for users. The Valspar website is fully interactive and paint colours change with the wave of a mouse.

Falcon: Living Nutrition 'Branding and Packaging design'

Brand: Living Nutrition

Title: Branding and Packaging design

Agency: Falcon

Agency website:

Design: Sophie Neilan

Moving Image: Paul Logan

Published: February 2015

BrandOpus: Wiggle 'Brand identity'

Brand: Wiggle

Title(s): Brand identity

Agency: BrandOpus

Agency website:

Executive Creative Director: Paul Taylor

Published: February 2015

Short Rationale: BrandOpus has worked with Wiggle to redesign their brand identity as the company sets its sights on expanding its global presence.

As part of the redesign BrandOpus also addressed the brand architecture to make the full spectrum of the Wiggle offer clearer to consumers, and to communicate the brand’s key values: Wiggle is not about winning, nor striving to be the best. They love sport and want to help people enjoy it as much as they do. Whatever their interest, experience and budget.

JWT Sydney: Nutri-Grain Australia 'Unstoppable'

Brand: Nutri-Grain Australia

Title(s): Unstoppable

Agency: JWT Sydney

Agency website:

Executive Creative Director: Simon Langley

Creative Director/Writer: Will Edwards

Creative Director/Art Director: Chris Badger

Additional Credits: Head of Broadcast: Amanda Slatyer

Executive Planning Director: Angela Morris

Senior Planner: Jim Schuch

Group Account Director: Fiona Wilson

Account Manager: Jessica Mitchell

Production: Finch

Media, Sponsorship and Digital: Mindshare

Web, social, digital activation: VML

Public Relations: Liquid Ideas

Packaging design: Loop Brands

Published: February 2014

Short Rationale: Nutri-Grain has announced the launch of a new content led campaign, targeting teens. Created by JWT Sydney in conjunction with partners Finch, Mindshare, Liquid Ideas, and VML, the campaign repositions the brand from 'Iron Man Food' to launch a powerful, belief-based brand purpose which celebrates individuals who live unstoppable lives.

The campaign spans long and short form content, supported by TVCs, digital, online, PR and social executions. Reflecting the insight that teens want to live full lives – but are increasingly held back by emotional, social or physical barriers that stop them following through – the campaign’s core content was created by JWT and independent production company Finch.

Centred around ‘unstoppable’ individuals, each inspiring story showcases the Nutri-Grain brand values of courage, strength and determination, and dramatises a new brand belief that 'the only limits are those you place on yourself’.

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