Creative showcase: Featuring Publicis Chemistry, AMV BBDO, JWT Sydney and more
Welcome to The Drum Creative Showcase.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.
You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (4 March) in the Creative Showcase spread.
Other popular entrants will also be considered for the print edition. Submit your vote before Monday 23 February to guarantee your favourite makes it into the printed magazine.
To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.
Publicis Chemistry: St Mungo’s Broadway 'Homeless Health'
Brand: St Mungo’s Broadway
Title(s): Homeless Health
Agency: Publicis Chemistry
Agency website: http://www.publicischemistry.com/
Art Director: Pete Cheeseman, Paul Westmoreland
Copywriter: Neame Ingram, Karl Lobley
Additional Credits: Planner/CSU Director: Kevin Allen
Production Company: Mustard
Director: Dom Bridges
Published: February 2015
Short Rationale: Publicis Chemistry has created a one minute online film, which follows a day in the life of George, who has experienced homelessness himself. In the film, the agency signified that he clearly has healthcare problems by having him walk around with a drip through the day. As the film plays out, George walks past healthcare services that are part of everyday life but where access can be much more problematic for people who are homeless.
Leo Burnett Change: Meningitis Now 'Fastest Hour'
Brand: Meningitis Now
Title(s): Fastest Hour
Agency: Leo Burnett Change
Agency website: http://www.leoburnett.co.uk/
Executive Creative Director: Justin Tindall
Creative Director: Beri Cheetham
Art Director/Copywriter: Ben Newman, Milo Williams
Additional Credits: Agency Producer: Helen Choonpicharn
Production Company: Bare Films
Director: James Lawes
Senior Executive Producer: Helen Hadfield
Producer: Tom Ford
Director of Photography: Malte Rosenfeld
Post Production Company: Framestore
VFX Supervisor: Tim Greenwood
Editing Facility: The Quarry
Editor: Jim Robinson
Sound Design Company: 750 mph
Sound Designer: Sam Robson
Published: February 2015
CP+B: Paddy Power 'Exhilaracing!'
Brand: Paddy Power
Title(s): Exhilaracing!
Agency: CP+B
Agency website: http://www.cpbgroup.com/
Creative Director: Ben Walker, Matt Gooden, Adam Kean
Creatives: Senhor Ricardo, Tom Zeller
Additional Credits: Agency Producer: Emma Havard-Jones, Matt Minor
Account Team: Jonathan Philips, Charles Faircloth, Johan ten Houten
Production Company: Munky
Director: Chris Bristow
Production Company Producer: Maria Manton
VFX Artists: Chris Bristow, Rob Ward, Andy Hague, Brand Purnell
Post Production: Munky
Audio: 750mph
Published: February 2015
Short Rationale: This campaign marks the launch of loads of great offers and product innovations, which will be pushed throughout the year - including special offers for the main events like the Cheltenham Festival and the Grand National.
The ads star giant godzilla-like chestnuts, horses wearing the latest fashion knitwear and fat kebab-eating horses arriving at the finishing post late. And a spaceship from Planet Giddy-up.
AMV BBDO: Advertising Standards Authority 'Darren /Irene /Nev'
Brand: Advertising Standards Authority
Title(s): Darren/Irene/Nev
Agency: AMV BBDO
Agency website: http://amvbbdo.com/
Creative Director: Thiago De Moraes
Art Director/Copywriter: Harry Osbourne, Sam Sword
Photographer: David Stewart
Additional Credits: TV Producer: Greg Kates
Published: February 2015
krow communications: Nutella 'Flipping Fun'
NUTELLA: Flipping Fun from krow communications on Vimeo.
Brand: Nutella
Title(s): Flipping Fun
Agency: krow communications, London, UK
Agency website: http://www.krowcommunications.com
Creative Director: Nick Hastings
Art Director: Georg Thessman
Copywriter: Tara Button
Agency Producer: Sushi Tester
Illustrator: Julene Harrison
Director: Will Heap
Additional credits: Production Company: Little Fish Films
Production Company: Bryony Harrison
Post-production company: Finish
Editing: Charles Gillett
Audio post production: Jim Griffin @ Jungle *
Music: Fred Ashworth @ Native
Published: February 2015
Short Rationale: Pancake Day is one of those days that comes around each year, seemingly out of nowhere, with a different date each year. Nutella is the perfect pancake accompaniment, so we wanted to launch a campaign to let people know when Pancake Day was coming (and also not to forget their Nutella for the big day!) and to encourage people to really celebrate this occasion!
The idea behind the campaign was to create a short, sweet and catchy Pancake Day jingle for the TV ad as a celebration of the event (much like a Christmas carol), with the other elements of the campaign using a distinctive paper cut-out style by US artist Julene Harrison to tie it all together.
Hatch San Francisco: New Belgium Brewing 'Branding and Packaging design'
Brand: New Belgium Brewing
Title: Branding and Packaging design
Agency: Hatch, San Francisco, US
Agency website: http://hatchsf.com/
Illustration: Leah Giberson
Source: BP&O
Published: February 2015
St Luke’s: Sunny 'New Dawn'
Brand: Sunny
Title(s): New Dawn
Agency: St Luke’s
Agency website: http://www.stlukes.co.uk
Creative Director: Al Young
Creative: Mick Brigdale
Additional Credits: Planner: Dan Hulse
Business Lead: Neil Henderson
Account Director: Amarpreet Lall
Agency Producer: Fiona Plumstead
Media agency: Mindshare
Production Company: Another Film Company
Director: Steve Reeves
Editor: Scot Crane
Post-production/VFX/Grade: 1920/ Finish (TK)
VFX Producer: Sally Pritchett
VFX Supervisor: Chrys Aldred
Colourist: Paul Harrison
Music production: Leland Music
Music track: Sunny (Original: Bobby Hebb) rearranged by Leland Music
Audio post-production: Grand Central
Published: February 2015
Short Rationale: Sunny, the short-term credit provider, launches its first integrated campaign since St Luke’s was appointed to handle its advertising account. The campaign, entitled ‘New Dawn’, positions Sunny as a stepping-stone to a brighter financial future and introduces the new strapline, “Tomorrow will be Sunny.”
The TV campaign features a launch ‘Manifesto’ ad to introduce the brand, and two further spots showing how a Sunny loan can help their customers overcome common challenges in everyday life, such as moving house or running a one-man business.
The ads follow character stories, which are based upon research insight into the real, and sensible, needs of customers who turn to Sunny when they need extra financial help in the short to medium term.
Arnold Worldwide: John Frieda 'me&john'
Brand: John Frieda
Title(s): me&john
Agency: Arnold Worldwide
Agency website: http://arn.com/
Executive Creative Director: Kate Murphy, Kate Wadia
Art Director: Kyle Lynah
Jr Art Director: Baylee Shurman
Additional Credits: Executive Producer: Katie Olsen
Print producer: Vicky Wohlfarth
Marketing team:
SVP Marketing Director: Simona Margarito
Sr Marketing Producer: Marie-Laure Davy
TV production: Production Company: Tempesta Paris
Production Company Executive Producer: Vincent Roussel
Producer: Magali Selosi-Bishop
Director: Jean Pierre Philippot
DP: Arnaud Stefani
Editorial Company: Consulate
Post Production Producer: Margarita Mutic
Editor: Emily Spiegelman
VFX Director: Todd Robinson
Flame Artist: Mike Stolz
Music: Hyperballad
Sound Mixing: Heard City
Music Company: Hyperballad
Music Composer: Rob Niederpruem
Print Production: Production Company: North 6
Photographer: Josh Olins
Hair Stylist: Shonju
Published: February 2015
Short Rationale: London-born beauty brand John Frieda’s new "me&john" global campaign, which kicked off in London.
The campaign is being launched through a series of TV spots, print ads, activations and installations across the globe—in the US, Canada, the UK, Germany, the Netherlands and Australia. Going back to its roots, the John Frieda Brand is “taking over” London with a number of exciting launches—from a “domination” of Piccadilly Circus with screens and custom video, to the Brit Awards on 25 February, to hitting the silver screen at showings of 50 Shades of Grey, and more.
The MiniMart: Macmillan Cancer Support 'From lonely thoughts to shared support'
Brand: Macmillan Cancer Support
Title(s): From lonely thoughts to shared support
Agency: The MiniMart
Agency website: http://www.theminimart.com/
Creative Director: Ed Chilcott
Art Director: Gina Martin
Copywriter: Jenny Crothers
Additional Credits: Account Manager: Samantha Dixon
Illustrator and Animator: Doug Haymen
Audio Post Production: Jim Griffin @ Jungle
Published: February 2015
Short Rationale: The Minimart and Macmillan Cancer Support have launched an animated film to highlight their Online Community; a place where those affected by cancer, either directly or indirectly, can go for advice and support from others going through the same experience.
The film tells the story of Helen and describes, in her own words, the loneliness, fear and isolation she experienced as she came to terms with being diagnosed with breast cancer, but also how she found support and strength via the Macmillan Online Community. Helen, who was subsequently given the all clear, spoke unscripted, providing a candid and personal insight into her illness and the how the Online Community helped her. Animation was then used to bring her words to life, creating a powerful contrast to the subject matter.
gyro London: Franke 'Make it wonderful'
Brand: Franke
Title(s): Make it wonderful
Agency: gyro London
Agency website: http://www.gyro.com/
Executive Creative Director: Mike Shackle
Illustrator: Victo Ngai, Shan Jiang, ilovedust, Amaia Arrazola Otaduy, Steve Simpson, Am I Collective, Gabriel Picolo Bertasoli, Christopher Martin
Published: February 2015
Short Rationale: Franke is redefining and unifying its brand image under the ‘Make It Wonderful’ global campaign.
gyro London was appointed to create a strong go-to-market brand proposition for Franke that centered around one coherent idea. It also needed to drive brand awareness among Franke’s customers, distinguish itself from competitors by approaching customers in a fresh, inspiring and emotional way, and give Franke employees an identity to rally around.
Bearing that in mind, the creative minds at gyro decided to focus on the magic that Franke products bring to every environment they live in.
To bring the ‘Make It Wonderful’ vision to life, eight internationally renowned artists – Victo Ngai, Shan Jiang, ilovedust, Amaia Arrazola Otaduy, Steve Simpson, Am I Collective, Gabriel Picolo Bertasoli and Christopher Martin – were commissioned to create inspiring and whimsical illustrations that demonstrated key values of the Franke brand
BBH London: KFC '#50YearsofKFC'
Brand: KFC
Title(s): #50YearsofKFC
Agency: BBH London
Agency website: http://www.bartleboglehegarty.com/london/
Creative Director: Hamish Pinnell
Creative Team: Matt Fitch & Mark Lewis BBH Strategist: John Jones & Lucian Trestler
Additional Credits: Strategy Director: Debra Stephens-Ladd
Business Lead: Sian Cook
Team Manager: Helen Campbell-Borton
Team Director: Leo Sloley
Film Credits
Producer: Jodie Sibson
Assistant Producer: David Lynch
Production Company: Mustard
Director: Ben Liam Jones
Producer: Nick Papworth
DoP: Tat Radcliffe
Post Production: The Mill
Editor/Editing House: Patric Ryan
Sound: Factory Studios
Print Credits
Producer: Sarah Cox
Photographer: Howard Shooter
Typographer: BBH
Illustrator: BBH
Activation credits: Chief Digital Officer: Lindsay Nuttall
Social Engagement Director: Chris Goddard
Interactive producer: Kate Newman, Kate Sutherland, Laura Graham
Digital Design Lead: Monica Presti
Digital designer: Monica Presti
Creative technologist: Rick Burgess
Head of Creative technology: Alex Matthews
Data Analyst: Kathryn Claughton & Saskia Jones
Black Sheep Studios Producer: Dan Keefe
Black Sheep Studios Executive Producer: Anthony Austin
Published: February 2015
Short Rationale: To mark 50 years since the Colonel landed in Great Britain, KFC commences a year of celebrations by launching a series of campaigns toasting half a century of great taste and sharing in the UK.
Multi-channel campaign “Families” airs from Monday 9 February and reflects on 50 years of KFC bringing families closer together around the dinner table to share in a “hands-on, dig-in” meal. Continuing with the narrative-driven style of more recent KFC campaigns, the ad tells the story of a boy welcomed into his new foster family and shows that, while families come in many shapes and sizes, what brings them together invariably stays the same.
The company will also launch #50YearsOfKFC, a social media campaign celebrating the tastes that KFC is famous for – Original Recipe and Zinger, and thanking the fans who love them. Launching on Monday 9th February with two TV ads, including one for each of the Original and Zinger tastes, the campaign will search for KFC’s number one fans by inviting lovers of Original and Zinger chicken to share via #50yearsofKFC what they would do for the love of their favourite KFC taste. The best entrants will be challenged to complete their pledge for the chance to win a unique, once in a lifetime prize – the chance to treat the ones they love to a KFC sharing meal each month for the next 50 years.
Code Computerlove: Brother 'Next time label it'
Brand: Brother
Title(s): Next time label it
Agency: Code Computerlove
Agency website: http://www.codecomputerlove.com/
Published: February 2015
Short Rationale: Brother is urging office workers across 27 different European countries to “Next Time Label It” with a new campaign designed to encourage sales of its P-touch labelling device.
Two creative interactive videos headlining the brand’s new campaign site, the videos, filmed in Manchester but now being streamed across Europe, have been produced by Brother’s digital agency Code Computerlove. The Manchester based outfit also created the multi-lingual Umbraco site where customers can find out where to buy and discover more about Brother’s range of labelling machines http://www.brotherlabelling.com/.
McCann Worldwide : Gtech Vacuums 'Break Free'
Brand: Gtech Vacuums
Title: Break Free
Agency: McCann Worldwide
Agency website: www.mccannworldgroup.com
TV Producer: Amanda Lowit @ The TV Production Office
Film Production: Good Egg Director: Chris Sweeney
Executive Producer: John Hassay
Photography: Nanu Segal
Choreography: Arlene Phillips
Post Production: MPC
Published: February 2015
Cheetham Bell: Dreams 'The Day After Valentine’s Day'
Brand: Dreams
Title(s): The Day After Valentine’s Day
Headline and copy text (in English): One of our busiest days of the year
Agency: Cheetham Bell, Manchester, UK
Agency website: http://cheethambelljwt.com/
Creative Director: Martin Smith & Andy Huntingdon
Art Director: Martin Smith
Copywriter: Andy Huntingdon
Photographer: Tim Ainsworth
Published: Month, Year: February 2015
Short rationale (optional): Dreams is the UK’s leading bed specialist, with more than 160 stores across the UK. Since winning the account in April last year, Cheetham Bell has developed a brand belief for Dreams that ‘better sleep makes a better you’. The new brand positioning has been rolled out across multiple media including TV, press and social channels.
This year, for Valentine’s Day, Cheetham Bell and Dreams saw an opportunity to do something industry ground-breaking. While other brands fight for attention on the Day itself, they recognised the day after Valentine’s Day as the moment that we romantics might be needing a new bed…
Their cheeky 1/2 page ad ran on February 15 in Sunday’s Sun and Mail newspapers as well as across Dreams’ social channels.
FCB Inferno: Valspar Paint 'Colour outside the lines'
Brand: Valspar Paint
Title(s): Colour outside the lines
Agency: FCB Inferno
Agency website: http://www.fcbinferno.com/
Executive Creative Director: Gary Robinson
Art Director: Chris Spore
Copywriter: Cate Anderson
Additional Credits: Managing Partner: Katy Wright
Account Director: Helena Georghiou
Planning Director: Shula Sinclair
Producer: Shaun Nickless
Media Company: Havas Media
Production Company: Bare Films
Producer: Helen Hadfield
Editor: Christen Iversen (Peep Show)
Post Production Producer: Angela Lucatoni
Post Production: Rushes
Audio Post Production: Nick Davis
Music Sync Company: Felt Music
Published: February 2015
Short Rationale: To support its UK & Ireland launch, through 360 B&Q stores nationwide, Valspar tasked FCB Inferno to help position them, the number two paint brand in North America, as the challenger brand in a market where they remain relatively unknown.
The vibrant campaign urges us to remember what it was like choosing colours just because we loved them, that colour should be an expression of personality, to reflect our mood or create change in our lives. Who cares if a colour is fashionable or not? All that matters is if it means something to you. In an up-tempo TV film we see ‘colour ambassadors’ doing just this, and living their life through colour.
Deadly Knitshade the graffiti knitter, the flamboyant Sue Kreitzman and the owner of neon light shop God’s Own Junkyard are all seen having fun with colour and embodying Valspar’s creative philosophy. Set to a voiceover from Imelda Staunton, the film ends with the line “stop blending in and colour outside the lines. Say hello to Valspar.”
Online is a significant element of the campaign. Five of the colour ambassadors are also featured in a series of films made for the website and social media, where their story is told in greater detail, offering tips and inspiration for users. The Valspar website is fully interactive and paint colours change with the wave of a mouse.
Falcon: Living Nutrition 'Branding and Packaging design'
Brand: Living Nutrition
Title: Branding and Packaging design
Agency: Falcon
Agency website: http://wearefalcon.com/
Design: Sophie Neilan
Moving Image: Paul Logan
Published: February 2015
BrandOpus: Wiggle 'Brand identity'
Brand: Wiggle
Title(s): Brand identity
Agency: BrandOpus
Agency website: http://www.brandopus.com/
Executive Creative Director: Paul Taylor
Published: February 2015
Short Rationale: BrandOpus has worked with Wiggle to redesign their brand identity as the company sets its sights on expanding its global presence.
As part of the redesign BrandOpus also addressed the brand architecture to make the full spectrum of the Wiggle offer clearer to consumers, and to communicate the brand’s key values: Wiggle is not about winning, nor striving to be the best. They love sport and want to help people enjoy it as much as they do. Whatever their interest, experience and budget.
JWT Sydney: Nutri-Grain Australia 'Unstoppable'
Brand: Nutri-Grain Australia
Title(s): Unstoppable
Agency: JWT Sydney
Agency website: https://www.jwt.com/sydney
Executive Creative Director: Simon Langley
Creative Director/Writer: Will Edwards
Creative Director/Art Director: Chris Badger
Additional Credits: Head of Broadcast: Amanda Slatyer
Executive Planning Director: Angela Morris
Senior Planner: Jim Schuch
Group Account Director: Fiona Wilson
Account Manager: Jessica Mitchell
Production: Finch
Media, Sponsorship and Digital: Mindshare
Web, social, digital activation: VML
Public Relations: Liquid Ideas
Packaging design: Loop Brands
Published: February 2014
Short Rationale: Nutri-Grain has announced the launch of a new content led campaign, targeting teens. Created by JWT Sydney in conjunction with partners Finch, Mindshare, Liquid Ideas, and VML, the campaign repositions the brand from 'Iron Man Food' to launch a powerful, belief-based brand purpose which celebrates individuals who live unstoppable lives.
The campaign spans long and short form content, supported by TVCs, digital, online, PR and social executions. Reflecting the insight that teens want to live full lives – but are increasingly held back by emotional, social or physical barriers that stop them following through – the campaign’s core content was created by JWT and independent production company Finch.
Centred around ‘unstoppable’ individuals, each inspiring story showcases the Nutri-Grain brand values of courage, strength and determination, and dramatises a new brand belief that 'the only limits are those you place on yourself’.