Freeview has lifted the lid on its new look logo and visual identity ahead of the planned launch of its connected TV service, Freeview Play, later this year.
To be introduced across digital television provider’s full suite of products and marketing the new branding will complement the launch which aims to furnish viewers with greater programming choice.
Guy North, Freeview managing director, said: “Our new brand identity is bold and contemporary and will stand out in what is a very crowded TV market. Today marks the start of an exciting future for the Freeview brand.”
Keith Underwood, Freeview chairman added: “Freeview’s new identity and positioning signifies an important moment in Freeview’s history. The Freeview shareholders – Arqiva, BBC, Channel 4, ITV and Sky - are fully committed to supporting Freeview’s journey to bring connected television to millions of homes in the UK.”
The subscription free service will combine catch-up TV services with on demand and live broadcasts with full search functionality via a customised interface and will be built into a range of new TVs or available as a set top box.