Netflights.com gets put to the test by Click Consult
Online travel company Netflights.com has selected Click Consult to deliver a testing strategy to help with their conversion rate optimisation (CRO).
Netflights.com offers air fares, hotels and car hire options across the globe. In 2014, the company increased revenue by 26% and achieved a 95% customer satisfaction rate.
Matt Bullas, founder and chief executive officer of Click Consult, said: “Netflights.com already delivers an award-winning customer experience, having introduced a range of innovative enhancements to both its desktop and mobile sites. Our role will be to help them to build on this success by performing a number of multi-variant tests to increase both user experience and conversions. This type of rigorous testing, analysis and ongoing enhancements typically achieves long-lasting results and benefits every aspect of digital marketing.
“CRO is rapidly becoming a primary focus within many search marketing campaigns as it can dramatically impact sales. For example, a 0.5% increase in conversion rate could add over £1m to annual revenue.”
Located in Cheshire, Click Consult has a portfolio of over 90 clients from across the UK, with recent wins including Chill Insurance, DWF, Maykenbel, Manone Medical and ABTA.
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Click Consult (Part of Ceuta Group)
Located in North West England, Click Consult is a multi award-winning digital and search marketing agency with a focus on organic (SEO) and paid search (PPC). Part...
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