Kanye West stole the show at the Grammys on Sunday (8 February) after interrupting Beck during his acceptance speech for Album of the Year for his record ‘Morning Phase’.
Yeezus topped the Twitter conversations at the 57th Grammys after replicating his infamous Taylor Swift interruption at the 2009 MTV Video Music Awards, and Beck trumped Beyonce to the Album of the Year award.
Sam Smith, who picked up four prizes was the second most talked about star, with Beyonce being followed by Ed Sheeran and IggyAzelea. In addition to generating the most social media discussions, West's interruption also sparked the event's most tweets-per-minute record, according to Twitter. Madonna’s risqué live performance came second with Sam Smith accepting his fourth award coming third.
So much fun❤️❤️❤️phew!!!!!! I made it and I'm ❤️#livingforlovepic.twitter.com/ghzKl4rCZ7 — Madonna (@Madonna) February 9, 2015
As part of its real-time social coverage, the Grammys utilised Vine as a tool to best showcase the finest red carpet entrances during the event.
Australian pop band 5 Seconds of Summer's (5SOS) tweet 'Grammy'z Lol' was the most retweeted message during the Grammys receiving almost 23,000 shares.
Ansel Elgort’s ‘Sam Smith is bae’ followed with 18,325 retweets.
Target stole the attention of viewers during the Grammys' ad breaks by sharing live four-minute performances of Imagine Dragons via social media.