David Beckham and Unicef have launched a new initiative to protect millions of children around the world from danger - with the football legend at the helm.
The ‘7’ fund, named after Beckham’s famous England and Manchester United shirt number, will see Beckham use his international influence to bolster Unicef's fundraising capabilities to evoke positive change for children.
The campaign will see Beckham and Unicef agree new global goals with international leaders asking them to #putchildrenfirst by signing a pledge.
David Beckham said: “I’ve been a goodwill ambassador for 10 years now and I feel so honoured to be part of Unicef’s amazing work for children. Today, the need to help children has never been greater and since retiring I have more time and I want to do so much more… that’s why I am setting up this new fund with Unicef.
“Everything I have done, my football career, my family, has led to this point – this is the moment for me to do what I can to help children in every corner of the world. This is something I want my own children to be proud of.”
He concluded: “I am planning numerous fundraising initiatives and I also hope to travel much more - meeting children, Unicef staff and world leaders to help raise awareness and increase the pace of change.”
The public has also been invited to add its voice to the pledge at 7.org.