Customer acquisition media agency All Response Media (ARM) has expanded with the appointment of a new accounts team to be based at its Leeds office.
The team will be run by recently appointed group account director Kelly Farrington, who is moving his entire Media Wow business into ARM, where it will trade under the ARM banner.
Kelly Farrington said: “Moving the team across to ARM creates career development opportunities for my staff. It allows us access to some incredible planning and buying technology which will benefit our clients massively. ARM is a business I have long admired and the move gives us the chance to be part of arguably the most dynamic media agency in the UK.”
All Response Media director Dan Mowbray said: “Media Wow has its heritage in direct response and their culture and discipline fits very well into ARM. We have been looking to expand operations in Leeds to support a string of new account wins, so the integration of Media Wow into ARM presents a win-win situation for them, their clients and our business.”
Andy Sloan, All Response Media’s chief executive, said: “Our office in Leeds is booming and we are delighted to add Kelly and his team to the talent we already have there. The experience and attitude Media Wow brings will further enhance our ability to provide like-minded advertisers with the technology led analytics and implementation that they crave.”
ARM’s recent client wins include Housetrip, GeoLotto and Viking River Cruises.