More Th>n focuses on its 'Personal Project Managers' in latest brand campaign

More Th>n is shining the spotlight on its Personal Project Managers in its latest TV spot as it looks to build awareness of the service.

Entitled Personal Project Manager and created by VCCP, the 40-second spot depicts the effects of a household fire and how More Th>n’s dedicated Personal Project Managers are on hand to help customers deal with the immediate emergency and tradesmen and to project managing the repairs.

The TV ad is supported by a large-scale social campaign from VCCP Kin including an online 45-second film interview with a More Th>n Personal Project Manager plus ongoing editorial content to provide support and advice across Facebook, Twitter and YouTube.

Commenting on the new campaign, Hannah Fisher, More Th>n's head of marketing said: “Our latest advertising campaign is the next, exciting chapter in our successful More Th>n series, where we demonstrate to customers that at More Th>n, they really do mean more. As with our previous two campaigns, we will be focusing on an element of More Th>n’s uniquely helpful service...Personal Project Managers."

The first of the new ads debuted on TV on Saturday 31 January, during ITV1’s Stars in Their Eyes.

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