Endemol Shine UK snags online gaming rights for the Austin Powers franchise
Endemol Shine UK has signed an exclusive deal for the online real-money gaming licensing of the Austin Powers film franchise from Warner Bros.
The games firm can now include content from the movies ‘The Spy Who Shagged Me’, ‘International Man of Mystery’ and ‘Goldmember’ in Endemol’s online slots, bingo and scratch card games.
Key characters including Austin himself, Doctor Evil, Fat Bastard, Mini Me, as well as film cast members Heather Graham and Elizabeth Hurley, will also be featured in the games.
Owain Walbyoff, managing director of Endemol Games, said. “We’re proud of our portfolio which already includes some of the most popular brands in entertainment and the Austin Powers film franchise is a fantastic addition to our catalogue.
“The brand is rich with assets and talent and its widespread appeal will help operators engage players via bonuses featuring iconic film scenes and memorable movie clips. We’re really excited to announce such a high profile deal with Warner Bros. Consumer Products.”
Endemol’s gaming portfolio includes the Million Pound Drop, Deal or No Deal and Big Brother.