Pain relief brand Deep Freeze has launched an ad takeover of radio station TalkSport for eight weeks during its coverage of the 6 Nations Rugby Championship.
The partnership, mediated by independent media agency the7stars, includes sponsorship of TalkSport coverage and features as well as branded segments during flagship shows such as Alan Brazil Sports Breakfast, Weekend Sports Breakfast and Full Contact.
Jill Stuart, brand manager for Deep Freeze, said: “Rugby players are big users of our Deep Freeze range of products which have been developed with high impact sports in mind to help treat injuries with a combination of pain relief and cold therapy, so that players can get back on the pitch quickly.
“After Injury. Deep Freeze It.’ is the brand’s key message, so it fits really nicely with TalkSport’s coverage of the upcoming 6 Nations.”
Adam Mills, TalkSport sales director, added: “The 6 Nations is really important for TalkSport, with our presenters including Brian Moore and Mike Tindall offering expert insight into a tournament which always captures the imagination of fans. I’m really happy that Deep Freeze is coming on board to join us throughout the whole competition.”
The campaign’s advertising creative was handled by Mentholatum.