Sony is to pull the plug on its Music Unlimited streaming service after deciding its resources would be better spent in other areas, effectively ceding a battle for the ears of consumers to Spotify with whom it will now partner exclusively.
The new PlayStation Music tie-up will kick off in March, integrating fully with PlayStation 4 to allow users access to Spotify tracks and playlists as a soundtrack for videogames – with both free and premium versions available.
Sony Computer Entertainment president Andrew House described the tactical retreat as ‘a very sensible decision to concentrate our resources into what we believe are our core competencies. We’re partnering with the best people in the world because we wanted to give the best in class experience.
“People tend to think mistakenly that gamers are just interested in one form of entertainment. We focussed first on a great gaming experience but by no means is that the end of the road for us – we feel there is an opportunity. Once you have engaged gaming households there are all sorts of ways of building connections between people.”