Modern Marketing

Former Naked boss Ian Clark joins High50 as group CEO


By Natalie Mortimer | N/A

January 28, 2015 | 2 min read

Ian Clark, former UK chief executive (CEO) of Naked communications, has joined High50, the lifestyle brand for 50 plus consumers as group CEO.

Clark takes charge of High50 as it becomes the holding company for Beta, a marketing services agency set up by High50 founder and advertising creative Robert Campbell.

He will run the combined entity with Campbell as creative director and the brands will work closely together but continue as separate entities.

Windward Prospects invested in the group last summer and subsequently launched a search for a combined CEO.

Clark, who previsouly served as director at News UK said: “It’s crazy that advertisers so willfully ignore the over 50s, despite their huge disposable income. High50, aided by Beta, is in a great position to change this.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Clark spent 14 months at Naked and was replaced by Christian Gladwell, the founding partner of Human Digital.

Modern Marketing

More from Modern Marketing

View all


Industry insights

View all
Add your own content +