Ian Clark, former UK chief executive (CEO) of Naked communications, has joined High50, the lifestyle brand for 50 plus consumers as group CEO.
Clark takes charge of High50 as it becomes the holding company for Beta, a marketing services agency set up by High50 founder and advertising creative Robert Campbell.
He will run the combined entity with Campbell as creative director and the brands will work closely together but continue as separate entities.
Windward Prospects invested in the group last summer and subsequently launched a search for a combined CEO.
Clark, who previsouly served as director at News UK said: “It’s crazy that advertisers so willfully ignore the over 50s, despite their huge disposable income. High50, aided by Beta, is in a great position to change this.”
Clark spent 14 months at Naked and was replaced by Christian Gladwell, the founding partner of Human Digital.