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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Zany Old Spice ad invites men to get ‘shaved in the face’

Male body wash and fragrance brand Old Spice has cemented its reputation for off-beat promotions with its latest commercial in which terry crews, the face of Old Spice, takes a razor to ‘unruly face hair’.

‘Nightmare face’ is an attempt by the male beauty specialists to promote their branded shaver range as a cut above the rest.

The incoherent ad opens with a Crews confronting a bearded man on the street before setting about his chin armed with a shaver. This triggers an unexpected burst of explosions before Crews wakes up in bed next to his wife, a part also played by the actor.

Crews (the original) subsequently falls on a selection of razors to be dismembered in a shower of further explosions.

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