Ad of the Day: Anti Smoking - Us v Them

Oooh... what a cleverly creepy and controversial ad this is for the Anti Smoking lobby. An executive sits in a shadowy office, lit like a late Rembrandt, and as he addresses the camera directly ahead we become aware that this is a dangerous man; one who will stop at nothing to get what he wants. And what he wants is youth.

Creative Agency Anomaly London

Creative Director Oli Beale / Alex Holder

TV Producer Jon Clarke

Film Production Rattling Stick

Director Sara Dunlop

Producer Stuart Bentham

Photography Nanu Segal

Production Manager Polly Ruskin

Editor Anne Perri @ Work

Post Production The Mill

Ad of the Day is brought to you in association with David Reviews.