Oooh... what a cleverly creepy and controversial ad this is for the Anti Smoking lobby. An executive sits in a shadowy office, lit like a late Rembrandt, and as he addresses the camera directly ahead we become aware that this is a dangerous man; one who will stop at nothing to get what he wants. And what he wants is youth.
Creative Agency Anomaly London
Creative Director Oli Beale / Alex Holder
TV Producer Jon Clarke
Film Production Rattling Stick
Director Sara Dunlop
Producer Stuart Bentham
Photography Nanu Segal
Production Manager Polly Ruskin
Editor Anne Perri @ Work
Post Production The Mill
Ad of the Day is brought to you in association with David Reviews.