Twitter has started sending verified users, such as sports stars, celebrities, brands and musicians, in-app alerts encouraging them to ditch Instagram.
The social network has been informing its most famous users to “post [their] photos directly on Twitter to make sure [their] fans always see them” in a bid to crackdown on the volume of Instagram images shared on the site.
Twitter screen grabs acquired by Mashable show that the site is reminding users that Instagram pictures have not been embeddable on the site since 2012, urging them to upload directly to Twitter instead.
The move was issued to combat Instagram's growing threat to the site following it overtaking Twitter’s 271m global users, reaching the milestone of 300m in December.
Despite the removal of the feature, verified users have been posting the Instagram links on the site regardless, hoping that users will click on the link to view the content on Instagram.
Below is an example of the behaviour Twitter is keen to crack down upon.
Haha saw this driving pretty sick http://t.co/19o491y7VJ
— Justin Bieber (@justinbieber) January 8, 2015