While some car advertisers are dropping out of this year's Super Bowl, othersare building up steam with previews.
Toyota has released its Super Bowl commercial featuring Paralympic medalist and "Dancing With The Stars" finalist Amy Purdy, who had both legs amputated because of illness,
The ad "How I Am" will appear in the first quarter of the Super Bowl on 1 February. The commercial, which also features the voice of Muhammad Ali, is part of Toyota's "One Bold Choice Leads to Another" campaign for the new 2015 Toyota Camry.
The ad shows Ms. Purdy running, snowboarding and ballroom dancing, set to Mr. Ali's famous "How Great I Am" speech. Toyota will air a second spot in the big game during which will celebrate dads.
Meantime Hyundai had chosen not to advertise in Super Bowl XLIX, after seven consecutive appearances.
"While the Super Bowl is a great advertising property, Hyundai has decided to take a time out and won't be in the game this year," a spokeswoman said in an email to AdAge.
Auto brands in Super Bowl XLIX include Lexus, Nissan, Toyota, BMW, Kia and Mercedes-Benz.
But advertisers sitting out for 2015 include Audi, an advertiser in the game since 2008; and Volkswagen, the brand behind 2011's hit Super Bowl ad "The Force" .