Brand Vine Chart Vine Paul Smith

Vine Chart: Paul Smith's #ASuitToTravelIn clip takes the top spot


By The Drum Team | Editorial

January 23, 2015 | 2 min read

Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

This week a clip of Paul Smith's #ASuitToTravelIn presentation from the London Collections event, a menswear showcase produced by Aboud Creative, took the top spot with a loop increase of 556 per cent.

The six-second video promotes the English Fashion designer's crease-resistant suits and features gymnasts – including Olympic medal-winning athlete Max Whitlock – performing elaborate stunts whilst wearing the two-piece.

Taking second place was last week's winner, the Australian Open's Vine channel, with a clip of Roger Federer and Yen-Hsun entering the court before their first round on Monday.

And the city of Paris' official Vine account entered at number three this week thanks to a Vine of US secretary of state John kerry arriving at a hotel in the city before his meeting with president François Hollande.

Ford, ITV and the BRITs also made it into the chart this week.

Vine Chart

Brand Vine Chart Vine Paul Smith

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