The Drum Awards for Marketing APAC

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By John McCarthy | Media editor

January 23, 2015 | 2 min read

The National Hockey League (NHL) has announced a partnership with camera brand GoPro to produce immersive video content for viewers of the sport.

The agreement represents GoPro’s first ever major professional sports league partnership and will focus on using the firm’s equipment to deliver the sport to fans from a new high definition perspective using player attached GoPros.

The high-octane content, developed by Vislink, will be shared through the NHLPA, NHL and GoPro YouTube channels with viewers being granted access to the POV of some of the NHL’s biggest stars.

Bob Chesterman, senior vice president of programming and production at the NHL, said: “GoPro is the perfect partner for us in our ongoing commitment to bring hockey fans closer to the game.

“As the preeminent leader in adaptable cameras, only GoPro has the technology to help us and our media partners showcase the beauty and intensity of hockey in new and deeper ways. Our partnership with GoPro will be a big win for both new and lifelong hockey fans.”

Todd Ballard, senior director of lifestyle marketing at GoPro, added: “This partnership marks a significant first step for GoPro into team sports, made possible because of NHL and NHLPA's progressive thinking.

“Together we will push the boundaries of video content production in hockey and provide fans of the sport with unique, immersive perspectives of the game that they've never seen before, from players and officials to in-goal and rink side."

GoPro footage will also be shared through the NHL’s website, Facebook, Instagram, Twitter and Vine account.

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