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The Directory Big Won Rankings 2014: Omnicom is top holding company, BBDO most creative network & Dentsu Tokyo named most creative agency

By Stephen Lepitak, -



bbdo article

January 20, 2015 | 3 min read

BBDO, Omnicom, Starcom MediaVest and Dentsu Tokyo have topped The Directory Big Won rankings for 2014.

This is the seventh year in a row that BBDO has topped the industry network rankings.

The rankings were compiled from 32 Awards shows around the world, which saw 1,667 agencies win awards for 5,138 pieces in total.

As has been the case for the previous two years, America was top of the regional rankings, while the UK took the second spot for the first time, and Brazil was third.

The top media agency was found to be Starcom Mediavest, with PHD in second position and OMD in third.

The three most creative agencies were Dentsu Tokyo with the agency having won for 37 pieces of work in 2014, followed by Adam&EveDDB London with 49 and Leo Burnett Sao Paulo respectively.

Memac Ogilvy Dubai, which finished in tenth position, had the most number of awards for a single piece of work with 51 for ‘The Autocomplete Truth’ for UN Women.

The top creative director poll was headed jointly by David Lubars from BBDO New York and Marcelo Reis from Leo Burnett Sao Paulo while Ben Priest/Emer Stamp/Ben Tollett Adam&Eve DDB London came top of the executive creative director rankings.

Heading the art director list was Yu Orai from Dentsu Tokyo, which also employs the copywriting team to head that list; Nadya Kirillova and Sotaro Yasumochi.

This year’s rankings were drawn from 851 TV spots, 842 Direct campaigns, 830 Digital campaigns, 802 Press ads, 806 Posters and outdoor campaigns, 498 Media campaigns, 296 Radio ads and 168 Mobile ideas which were produced by 391 chief creative officers, 820 executive creative directors, 2,540 creative directors, 2,852 art directors, 2,494 copywriters, 1,203 account directors, 1,059 designers and 536 planners.

For more insight on the latest rankings around themes and trends witnessed from the results, see The Directory Big Won founder's Patrick Hollister’s comments written exclusively for The Drum.

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