Ad of the Day: Shredded Wheat - Northern Soul

What a terrific little film quietly endorsing Shredded Wheat - about a dad who's revived his love of early Northern Soul and eats reasonably healthily in order to stay trim for his dancing gear. He talks about the ritual of getting ready for dance night starting from the moment he wakes, and how his teen son goes with him too. "What's it like having the coolest dad in the universe?" other young fans ask the lad.

Creative Agency McCann London

Creative Director John Hurst

Creative James Rooke / Kate Pozzi

TV Producer Clare Sullivan

Film Production Knucklehead

Director Finn McGough

Producer Matthew Brown

Photography Jim Joliffe

Editor Mark Burnett @ The Whitehouse

Colourist Aubrey Woodiwiss @ Electric Theatre Collective

Ad of the Day is brought to you in association with David Reviews.

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