What a terrific little film quietly endorsing Shredded Wheat - about a dad who's revived his love of early Northern Soul and eats reasonably healthily in order to stay trim for his dancing gear. He talks about the ritual of getting ready for dance night starting from the moment he wakes, and how his teen son goes with him too. "What's it like having the coolest dad in the universe?" other young fans ask the lad.
Creative Agency McCann London
Creative Director John Hurst
Creative James Rooke / Kate Pozzi
TV Producer Clare Sullivan
Film Production Knucklehead
Director Finn McGough
Producer Matthew Brown
Photography Jim Joliffe
Editor Mark Burnett @ The Whitehouse
Colourist Aubrey Woodiwiss @ Electric Theatre Collective
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